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Showing posts with label Feminism. Show all posts
Showing posts with label Feminism. Show all posts

Saturday, February 25, 2012

Jetztzeit and the Messianic Skip of Gaga’s “Scheiβe”: I Don’t Speak German, but Benjamin Does

By Eddie McCaffray


The motif of “skipping” – of a phonograph’s needle or a CD player’s laser beam rudely leaping across the surface of a disk – dominates the song “Scheiβe.” Start from the beginning; play the song. “I don’t speak German but I can if you like, ow! – immediately one wonders what this declaration is apropos of. No one asked you to speak German Lady Gaga, did they? Who was even talking about German? The song just started! Right away, this song creates the feeling that we’ve begun in the middle of something, some other conversation. Something’s been skipped and now everyone is confused.

Then, Gaga’s German [begins 0:03]: incomprehensible gobbledy-gook, yet rhythmic and repetitive. Isn’t that how a CD sounds when it’s really stuck? Dzhep-dzhep-dzhep-dzhep, fhet-fhet-fhet-fhet? Next comes the churning, fuzzy, bass-synthesizer backbone [begins 0:19], and it too sounds like the beginning (or middle) of a thought. It’s resonant, suggestive, even begins to develop like music should before stalling out [example 0:23-0:27] and eventually resorting to repeating itself, to repeating its incomplete opening over and over again – the techno-organ line will do the same a little later [begins 0:41], when it appears. Then, the techno-scratching noises start up [begins 0:26]: they’re what first grabbed me, what first sounded like skipping, what pulled me into this impossible-to-consummate-feedback-loop of a song, of a creative project.


Because that’s where this is going: skipping isn’t just a weird, cool trash-aesthetic sound to build a dance banger around. As usual with Gaga (Stigmata), it’s a creative and ethical practice – even a principle, perhaps. It makes an argument, and it’s a way to do something. Not that we’re done tracing the motif in its simple appearance just yet, however. That was just a little taste of what’s to come. Maybe my essay is skipping a little bit itself.

Once we get into the lyrics proper, the skipping motif becomes explicit. “I’ll take you out tonight, say whatever you like. Scheiβe, Scheiβe be mine, Scheiβe be mine. Put on a show tonight, do whatever you like. Scheiβe, Scheiβe be mine, Scheiβe be mine.” Repetition interrupting itself. Then, the “I”s of the chorus: “I, I wish I got to dance on a single prayer, I, I wish I could be strong without somebody there,” almost as though Gaga is getting stuck on herself, on the self, on her own I. The last phrase then stutter-repeats into a reprise: “Oh, oh, oh, o-oh, without the Scheiβe yea,” Gaga’s voice becoming its own reflexive, diminishing echo. Next, the fragmentary return-and-modification of Gaga’s opening German declaration [begins 1:37]. Eventually, the stuttered “I”s and the fragment of “I don’t speak German but I wish I could . . .” blur together, distort, and literally skip [begins 2:46]. They’re even subsumed into the beat of the song itself. The whole sonic assemblage is reduced, or elevated, to a whirling blend of either not-quite or just-barely intelligible sentence (or musical) fragments, changing their order, recombining, and so on.


So what does this mean? What is the ethical or aesthetic meaning of all this skipping? The main message of the song is that Gaga wishes she could escape all the constraints and prerequisites of her actions: she wants to be strong – potent – without all the bullshit that invariably tags along. The conditions of her actions, or their results. The song itself is explicitly about this problem in terms of feminism or women’s rights; Gaga wants to be herself and do her thing without all this limiting, patriarchal malarkey. And skipping is, in fact, intimately related to this emancipatory struggle: when a fragment of music skips, it rejects its dependence on the principle and progression of the larger song.

Skipping is the rejecting of the intrinsic limitation that you can only sing or play the middle part of the song after the beginning part – or, for that matter, that one sound has to develop into a different-yet-related sound. Skipping puts the middle first, the beginning last, and it never ever gets to the end. Maybe it just plays one tiny part of itself, perhaps the tiny little part it likes best, a million times in a row; it feels no obligation to develop a musical or lyrical idea into its own implications, or to build such an idea out of what has already played, already appeared. The action of the skipping song rejects equally the concept of prerequisite and consequence. Skipping is a revolt both against diachronic development and against synchronic logic.

(It is also the revolt against a complete thought, or a finished identity. It is the musical equivalent of infinite births – of identity as an always-becoming, unfinished process. Born this way.)


Walter Benjamin articulated something similar to the concept of the emancipatory, disruptive skip in regards to (the music of) history:

Historicism contents itself with establishing a casual nexus of various moments of history. But no state of affairs is, as a cause, already a historical one. It becomes this, posthumously, through eventualities which may be separated from it by millennia. The historian who starts from this, ceases to permit the consequences of eventualities to run through the fingers like the beads of a rosary. He records the constellation in which his own epoch comes into contact with that of an earlier one. He thereby establishes a concept of the present as that of the here-and-now [Jetztzeit], in which splinters of messianic time are shot through.

Historicism – the understanding of time as regimented space, filled in evenly with reality, through which human subjects march, leaving the past behind and approaching the future – is Benjamin’s opponent here. What he proposes instead is that the historian, the human being, achieve a relationship with all the scope of history at each moment rather than dutifully marching along the route dictated to him by the historicist schema. Our pasts, the past of everyone and everything, is here with each of us in this present moment, and so too are our futures. We remember, we look ahead, but in doing so, those infinite expanses of time are contained within our looking, and our looking is always in the present, always fills the present.

Thus our own epoch comes into contact with that of an earlier one; Benjamin’s history is one which steps forward out of its dictated place, breaks ranks, moves laterally, reaching across an infinite distance of time and space to apprehend what it needs, what calls to it, what it finds a connection with. It rejects the principle of development. It rejects the constraint that conditions potency: “For in [Judaism’s understanding of time], every second was the narrow gate, through which the Messiah could enter.” Every moment is the moment, of potency, of salvation, of emancipation.


Gaga recognizes this. That’s why this song – a plea or a desperate play for freedom – speaks out of the broken, all-encompassing space of the skip, out of a traumatic gouge on the shining surface of sound that refracts one beam of light into a thousand beams of light:

For Robespierre, Roman antiquity was a past charged with the here-and-now, which he exploded out of the continuum of history. The French Revolution thought of itself as a latter day Rome. It cited ancient Rome exactly the way fashion cites a past costume. Fashion has an eye for what is up-to-date, wherever it moves in the jungle of what was. It is the tiger’s leap into that which has gone before . . . the consciousness of exploding the continuum of history is peculiar to the revolutionary classers in the moment of their action.

It’s no accident that, in the second verse of “Scheiβe,” Gaga replaces the skipping lyric (“Scheiβe, Scheiβe be mine, Scheiβe be mine”) with “Express your womankind, fight for your right.” Emancipation speaks out of the gap opened in mechanism, in determinism, by the skip. The disjunction of linear time foiled, of torn plastic and screeching metal and leaping light, is a gap through which freedom bursts, a space from out of which all things are possible. In “Scheiβe,” Gaga is struggling to get stuck in that gaping void, that zero, that zone of pure potentiality, that nothing which allows for infinite somethings.

But the void is only ever possible as an incomplete or scrambled thought. Which is to say: it’s difficult to dwell there.

Author Bio:
Eddie McCaffray is a PhD student studying medieval history at Arizona State University. In addition to history, he likes philosophy, literature, and the Russian language.

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Tuesday, December 6, 2011

Ma Ma Ma Marry the Night: The Streetwalker, The Theologian & The Feminist

By Ingrid Pruss

This is the fourth piece in our series on “Marry the Night.” For the previous pieces, click here.


Lady Gaga’s performance of “Marry the Night” on the UK television show The X Factor opens with Gaga singing from beneath a lit cross, a sacred symbol that is also a secular mathematical sign, its x and y axes connected with the valentine shape, symbolic both of Saint Valentine who was beheaded and of the only thing that can connect opposition, which is the binding and magnetic force of Love. Lady Gaga’s song manages to link the world of imaginary street-walking, which is the literal meaning of marrying the night, to the world of intimacy with her dark side to achieve wholeness and thereby holiness, or self-actualization, realizing the divine image within. Behind the cross is a full moon. The images Gaga uses in this particular performance of “Marry the Night” carry with them an excess of meaning to achieve polysemy. Gaga uses images and icons from sacred and mythic realms that bring with them residual authority to empower her humanitarian message of not giving up on oneself after facing adversity.

Gaga stands behind an iron grate of a mausoleum, or perhaps the grate of a confessional, her right hand crossed over her heart in profession of truth and/or confession of sin, which St. Augustine believes is ultimately a confession of faith, making her commitment in song to marrying the night, to exploring the streets on her own, to confronting her dark side, to being alone without grieving, to looking at her own otherness and making peace with it, and/or to creating in solitude; she accepts her decision and all the ramifications that go along with it. As the song progresses, she gains ardor and confidence in her words, and acquires the ability to take off the old woman, so to speak, and to put on the new one. She comes to life, resurrected, as her true self, for in her commitment to the Night, she finds her light, akin to those who take the via negativa.


As Gaga exits the crypt or tiny church, like a female Christ rising from the dead, the audience discovers that she, like the medieval Green Knight who exits Camelot’s court in the poem Sir Gawain and the Green Knight holding his head, holds her own head in her own arm; but unlike the Green Knight, who arrives whole and asks for a challenger to decapitate him, Gaga’s decapitated figure arrives onstage a fait accompli, her audience having no clue of her history. Given the gist of the song, and the mythical female images of moon, heart, and night used thus far, the viewer/listener is lead to believe the figure was a victim of some kind of unspecified tragedy at the hands of patriarchy. Moon, heart, and night are common and repeated images in the sonnet sequence tradition, which are a series of poems that create a narrative usually constituting a long and detailed complaint about love. In light of this, Gaga’s trauma when dropped by her first record label wounded her to the core. And in this performance of the song, Gaga picks up her shattered being and commits to move forward by re-investing in her work instead of buying into that company’s evaluation of her.

The audience surmises the body is upper class because of the lace outfit and ornate necklace, but the blood around the neck speaks of female sacrifice that conjures up both suffering in love as well as religious devotion. Once again Gaga uses a host of icons in this performance – from the cross to the grate and the blood – which provides overtones of the sacred to the lyrics. These overtones provide a great deal of power and authority to the overall message of her performance. Matthew Fox writes that Christ is not just the light in everything but He “Is also the wounds in all things.” Furthermore, the decapitated body image conjures up some early French Feminist pieces of writing by Helene Cixous such as “Castration or Decapitation,” for example, which deal with a time in women’s history when woman was threatened with decapitation if she did not follow male orders. Since woman could not be castrated, given her biology, cutting off her head was the next best punishment. Actualizing this threat on two female leaders in front of 180 women, the Chinese General Sun Tse convinced the 180 to repress their desires and follow the King’s commands. In Gaga’s performance, however, the woman refuses repression. Gaga reverses the narrative by resurrecting the decapitated woman.


Additionally, the movement in the song “Marry the Night” from decapitated female to young, active, whole womanhood parallels what Helene Cixous speaks of in her famous Laugh of the Medusa, wherein she writes about “woman’s seizing the occasion so to speak, hence her shattering entry into history which has always been based on her suppression. To write and thus to forge for herself the anti-logos weapon. To become at will the taker and initiator, for her own right, in every symbolic system” (264-65). The song reflects the refusal to allow anyone to suppress her energy and to hold her back from exploring what New York, the streets, and her imagination have to offer.

The first three quarters of The X Factor performance portray Gaga as a singing severed head held by the decapitated corpse; the concept of a singing severed head reminds one of Orpheus, the poet that could make the stones move, whose decapitated head recited poetry while floating down the River Lesbos, after being separated from his body. Orpheus is the primary mythic representative of the great patriarchal poet; here, Gaga is the great Goddess of Pop Music.

 Gustave Moreau, Head of Orpheus
Finally, the decapitated head is reminiscent of Kristeva’s concept of abjection, which includes and describes any threat to the integrity of human identity; at the place of the wound, skin breaks open, and what should remain inside – blood – drips outside of the body. Seeing the human body in such a compromised state disturbs people and reminds them of their mortality, making the wound socially unacceptable for public display except perhaps in museum paintings. Interestingly, when individuals hurt, they hole themselves up behind closed doors in hospitals or in their homes to suffer in solitude as if their wounds were something to be ashamed of; however, in Gaga’s performance of this song, she transforms this shame by showing her stigmata so to speak, displaying the major wound of decapitation, the wounding unto the death, and her determination not to allow it to kill her, but to resurrect herself and recover to produce art out of her pain. Her marriage to the Night is a fertile one. The fruit she produces are her performances of her music live, in CDs and on video captured on DVDs. Feeling empowered fuels her excitement at the multiple possibilities ahead of her.

In the lyrics to the song, “Marry the Night,” Gaga refers to the via negativa directly in the words, “Gonna make love to this dark/ I’m a soldier to my own emptiness.[i] Sheldrake and Fox write, “The negative way is the way of darkness, suffering, silence, letting go, and even nothingness. Emptiness. Emptying. All these are prayer: experiencing silence; being emptied of images, verbal, oral, and imaginative; letting go; and suffering. It’s not just about asking to be relieved from our suffering, it’s about entering into the process, to learn” (Fox & Sheldrake 115). Gaga guards her own emptiness; therefore, emptiness is not something to be dreaded and eschewed, but a necessary ingredient of her creative endeavors. Once again Gaga’s diction carries with it dual associations – secular and sacred. The idea of emptiness connects to Christ’s kenosis – His choice to empty Himself of the Godhead to take on human form. It makes perfect sense, that the next line contains the result of this, i.e. the light, or the assertion “I’m a winner.” Gaga willingly enters into the darkness, into the process of letting go in order to learn, and it is inside of that very darkness that she discovers divine energy.

Ma ma ma marry the night
Ma ma ma marry the night

So begins the refrain, which not only stylistically echoes the refrain of Pokerface (Pa-pa-pa –Pokerface)[ii] and Judas (Jud-a-a Jud-a-a) but also sounds like someone saying either, “Mamama Mary, the night,” or “Mamama, marry the night”; the former functions as an address to the Mother Mary or the Virgin Mary, and the latter represents self-encouragement/self-convincing to go ahead with committing herself to the night, whatever that might mean to her – perhaps something frightening. The syllabic repetition of “Ma ma ma” is reminiscent of what feminist critic Julia Kristeva calls the chora, which reflects the child’s early relationship to the mother’s body and its sounds.[iii] Gaga’s inclusion of the alliterations and rhythms of the prelinguistic state in the song’s refrain is an important part of her song since it is a significant step toward wholeness and healing and it forms a significant part of everyone’s personhood. Furthermore, the semiotic is a subtext of discourse repressed by patriarchy and looked down upon as disruptive, contradictory, and meaningless or nonsensical. Gaga’s use of it in the song’s refrain highlights its true nature – its musicality and poetic beauty.

After the first verse and refrain, the very next stanza Gaga sings is sonically altered. The final syllable of every word is met with an echo, which makes one think of the myth of the female character by that very name. In Echo’s adventures with the self-interested Narcissus, her body is totally destroyed by this male’s rejection of her, and all that is left are bones. Her bones are turned into a cave, and she is only able to repeat Narcissus’ last syllable. Unlike Echo, Gaga will not allow anyone to take her life and power away from her. She will guard and protect it all, even her emptiness. She will not give up on life. If there is going to be any echo, it will be of her own voice, not of anyone else’s. Hence, her echo is not one of powerlessness but one of emphasis. The echo in Gaga’s song reveals that she is her own partner. Not only does she not need a man, she can parent herself. Unlike the mythic Echo, who can never again begin her own conversations, Gaga initiates her own language. She can be both parent and child. Analyzing subjectivity in French psycholinguistic feminism, critic Valerie Cetorelli asserts that according to Cixous, “woman’s writing is also an echo of the voice and body of the Mother who dominates the fantasies of the pre-Oedipal baby, providing thus a link to the pre-symbolic union between the self and m/other” (29). Thus, the first step toward healing in this song is a rapprochement in the mother-daughter relationship within herself.

Similar to the song “Judas” in which Judas, according to Gaga, “was not a betrayer [but] was just part of the over-arching destiny of the prophecy,” (qtd. on dtrtministries.com), so too in “Marry the Night” many opposing forces must be confronted, examined, and included in order for Gaga to achieve her creative dreams; she must marry the night in order to have the time and space to create. As she says about “Judas,” “Those things in your life that haunt you are just part of what you must go through in order to become great” (qtd. in Potter). This rich concept explains the visual symbol of the cross at the beginning of the performance that represents the need to own one’s crosses, the crypt or the need to die to one’s self-centeredness, the decapitated body or the need to confront one’s humanity and thus one’s vulnerability, and the need to marry the night or to couple with one’s darkness, in other words, to embrace one’s own otherness. Yin must love Yang. Anima must make peace with Animus as Carl Jung might say, or as Marjorie Garber, quoting postmodern Cuban writer, Severo Sarduy, puts it, in her book Vested Interests, “Transvestism … is probably the best metaphor for what writing really is: …not a woman under whose outward appearance a man must be hiding, ….but rather….the coexistence, in a single body, of masculine and feminine signifiers; the tension, the repulsion, the antagonism, which is created between them…” (Sarduy qtd. in Garber 150). We must have the ability to cross over to the other side in order to be imaginative creators. Marrying the night is one of Gaga’s metaphors for crossing over.

Many fire lit lamps line the stage and mist rises across its surface creating a mysterious and sacred aura. Dancers are silhouetted to appear – on the cusp of reality and fantasy – surreal. The movement in the song “Marry the Night” begins to change – first in the lyrics and then in the action onstage. The shift from decapitated female to young, active, whole womanhood parallels what Helene Cixous speaks of in her famous Laugh of the Medusa when she writes about “woman’s seizing the occasion so to speak, hence her shattering entry into history which has always been based on her suppression. To write and thus to forge for herself the anti-logos weapon. To become at will the taker and initiator, for her own right, in every symbolic system” (264-65). The song reflects the refusal to allow anyone to suppress her energy and to hold back from exploring the streets of New York and all they and her imagination have to offer. The lyrics shift from the negative, “I’m not gonna cry anymore” to “Love is the new denim or black” and “Get your engine ready ‘cause I’m coming out front,” as Gaga returns to the crypt/church in her decapitation costume, only to come out transformed in minimalist clothing.

She takes off the dead self, almost molts, and puts on the living self; at this point the music changes to techno and the lights flash much more like Star Wars saber-lights-gone-to-disco-strobes across the entire stage, and Lady Gaga comes out as we are more accustomed to seeing her in a black lace bodysuit and black knee high boots, energized and dancing full throttle. This is Lady Gaga married to the night, working until all hours, in love with what she does and doing it with panache.


Marrying the night allows Gaga to write and to exorcise the spirit of death in order to move forward with newfound fire. When Gaga sings, I can almost hear Helene Cixous reminding those of us who have had the courage to say “no” to repression, shame and fear, those of us who have begun the process of exploring the scary territory on the other side: “We the precocious, the repressed of culture…we are black and we are beautiful” (878). Have you married the night yet?

Works Cited
Cetorelli, Valerie. Re-Thinking Subjectivity in French Psycholinguistic Feminism: A Path through Irigiray, Cixous & Kristeva. Essex Graduate Journal of Sociology. Vol. 10 (2010). 24-41. Web. 27 November 2011.

Cixous, Helene and Annette Kuhn. Castration or Decapitation? Signs. Vol. 7 No.1 (Autumn,
 1981( 41-55). JSTOR. Web. 29 November 2011.

Cixous, Helen and Keith and Paula Cohen. The Laugh of the Medusa. Signs. Vol. 1 No. 4 (Summer, 1976) 875-893. JSTOR. Web. 28 November 2011.


Fox, Matthew. Qtd.in Sermon Notes. 22 March 2009. St. Mark’s Anglican Church. http://www.southhurstville.anglican.asn.au/pdf/Sermon%20090322%20Lent%204.pdf Web. 11 August 2010.

Fox, Matthew and Rupert Sheldrake. Natural Grace: Dialogues on creation, darkness, & the soul in spirituality & science. Image: 1997.

Gaga, Lady. Marry the Night. X-Factor Performance. YouTube. November 2011. Web. 25 November 2011.

Garber, Marjorie. Vested Interests: Cross Dressing & Cultural Anxiety. Routledge: 1997. Print.

Potter, Brett David. Lady Gaga: Monstrous Love and Cultural Baptism. Mediation. 15 May 2011. http://theotherjournal.com/mediation/2011/05/15/lady-gaga-monstrous-love-and-cultural-baptism/30 November 2011. Web.




[i] I did not want to skip the image “warrior queen” in the first stanza, which almost makes one think of an Amazonian queen, but because of the length of the paper, I will put the explication here instead of in the text. When Gaga calls herself a warrior, she is using the term metaphorically, reminiscent of what she said in an interview she had with the Wall Street Journal after her performance of “Bad Romance” at the Los Angeles Museum of Contemporary Art. When asked to extrapolate upon her idea of art, she replied as follows: “For me, art is a lie, and the artists are there to create lies we kill when we make it true. Francesco and I were like warriors on stage, trying to make a true moment….Art is life, life is art -– the question is what came first?” (emphasis mine). Here, Gaga’s use of the simile is about fighting as artists or investing all they had in their art to get their message across. The image is not one of violence but is simply a depiction of the struggle and energy it takes to make a single moment of “true” art – art that reveals a sincere message.

[ii] The song “Pokerface” begins with the chorus singing the syllables “ma ma ma ma ma.” For the refrain, Gaga sings, “Pa pa pa pa pa pokerface.” Thus, we have both “mama” and ”papa” in this song. It is difficult for me to believe Gaga was not aware of this. This syllabic repetition reinforces the use of Kristeva’s semiotic/chora.

[iii] Kristeva appropriates the term chora from Plato, but unlike Plato, Kristeva does not conceptualize it to be a preverbal space or type of timeless time prior to history. It is more of a liminal rhythmic experience the child has through the maternal body before that child is subjected to societal constraints. Kristeva does not describe the chora in terms of a container or in terms of containment.

According to Kristeva’s understanding of language acquisition, before a child learns to speak, the child responds to the sounds and rhythms of the mother’s body, her heartbeat and her cooing sounds. This is parallel to the stage when a child gets a sense of whether they are loved by the faces mirrored to them from their mother or caretaker, something psychologist D.W.Winnicott called mirroring, which he found very important to a child’s healthy development. Kristeva emphasizes this pre-syllabic or semiotic period, since whenever language is taught the focus is on the symbolic stage of language acquisition and the semiotic stage is looked down upon as nonsense syllables instead of being seen as the roots of the poetic part of our language.

Author Bio:
Ingrid Pruss, Ph.D., is Associate Professor of English at Western Connecticut State University where she teaches 16th and 17th century British literature, poetry, critical theory, and women’s studies. Her work has been published in the George Herbert Journal, JAISA, Quay, and online in Seam Ripper. She loves presenting ideas at conferences and is passionate about learning and sharing her knowledge through teaching.

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Monday, May 9, 2011

Gaga/Magdalene: Unpacking Prostitution in “Judas”

By Lesley Kinzel

The following piece is the fourth in our series on “Judas.” For the first piece, click here; the second, here; the third, here.


The historical record of Mary Magdalene may well be one of the most far-reaching cases of posthumous character assassination that Western Judeo-Christian culture has ever seen, or perpetrated. The result is that she may be the most mysterious and misunderstood woman that the world has yet known, having spent most of recorded human history misidentified as a prostitute until the label was withdrawn during Vatican II in 1969.

A thousand years of alleged whoredom is not a mark easily washed away, and so Mary Magdalene’s name continues to be synonymous with “prostitute” in popular culture. These days, it is generally accepted amongst biblical scholars that in her own time, Mary Magdalene was not so defined by the “seven demons” – whatever they may have been – from which she was liberated by Jesus. Her primary role was as one of the more crucial apostles. This is not to suggest she didn’t run into obstructionist misogyny even then. In the apocryphal gospel attributed to Mary Magdalene there is a story of her receiving a vision from the resurrected Jesus, and Peter immediately gives her shit about it:

“Did he then speak secretly with a woman, in preference to us, and not openly? Are we to turn back and all listen to her? Did he prefer her to us?” Then Mary grieved and said to Peter, “My brother Peter, what do you think? Do you think that I thought this up myself in my heart or that I am lying concerning the Savior?”

With a woman. A woman, then as now, could not be entirely trusted to tell the truth, to take the high road, to lead a movement of people. Women are naturally wicked, of course, prone to lies and suspicious motives, and so Mary Magdalene had to be made a prostitute in order to prove out the view that women do not belong as leaders and thinkers and takers of action – in the church, or anywhere else, for that matter. Her actions no longer have meaning if she took them for money. Are we to turn back and all listen to her? To a woman?


In the video for “Judas,” Lady Gaga takes on the role of Mary Magdalene, traveling with him and the rest of the apostles to a reminagined “New Jerusalem.” The Gaga/Magdalene connection is not surprising, given that Gaga has often been labeled a prostitute, an attention-whore, or otherwise as a woman who does not know her place. In the video, Gaga is repeatedly torn between Jesus and Judas, between sainthood and sin. She plays the role tough, with a swagger that heavily (and more than a little problematically) co-opts Latino gang culture. Gaga attempts to protect Jesus, both from Judas and from her own sinful “hooker”-y urges in Judas’ direction, and she, like most of us, is only halfway successful.

In the video’s pivotal scene, Gaga stands between Judas and Jesus at the moment of betrayal, prepared to kill Judas to stop the events that will result in Jesus’ death. Jesus, with a subtle shake of his head, instructs her to stand down, and Gaga collapses in despair. Before she falls, she smears vivid red lipstick on Judas’ face – a screaming look-at-me color, nothing demure about it – and prepares him for the kiss that will ultimately destroy both of the men she loves.


Judas has also been historically misunderstood, long thought to have betrayed Jesus to the authorities for thirty pieces of silver, himself a prostitute insofar as performing an allegedly immoral action in exchange for money. Contemporary scholarship has begun to doubt this version of events, however, arguing instead that Jesus asked Judas to “betray” him because he was the only apostle he could trust to do so. Either of these stories involve equal amounts of prostitution, as in both cases Judas is not kissing Jesus because he wants to, but because doing so promises a valuable reward, be it money or immortality. Obviously, the Christ narrative means little without crucifixion and death – the betrayal and death of Jesus in this story is as necessary as it is tragic.

Interestingly, Jesus’ death is totally absent from the “Judas” video, as are any of the historical events to follow Judas’ betrayal. Gaga instead reshapes the betrayal narrative as a metaphor for her own persona, caught between the competing assumptions about who she is and what she is trying to do. Is she a “fame hooker” as others have called her, and as she calls herself? Are her motives selfish or selfless? She confuses us at every turn; all we can expect from her is something we have failed to anticipate.

Immediately following the lipstick application, straddling the distance between Gaga’s despair and the prostitute-kiss between Judas and Jesus, the video breaks to a dream sequence in which a motionless Gaga is overcome by a cascade of waves reminsicent of the early mythological origins of a much older deity: the Greek goddess of love and sexuality, Aphrodite.


Gaga thereby connects herself with another powerful, otherworldly feminine archetype worshipped long before Jesus was a glimmer in his [F]ather’s eye, and one also associated with sacred prostitution. Aphrodite literally means “out of the foam”; as the story goes, she was born of the ocean, after Uranus’ son castrated (or possibly emasculated) the elder god and threw his severed genitals into the sea. Given the persistent rumors that Gaga is intersex, or possesses both male and female genitalia, the depiction of her in the role of a distinctly feminine, sex-centric goddess born as a result of the removal of male genitalia is both tongue-in-cheek and incredibly apt.

Gaga, however, is not lifted up by the waves in this iteration, but is rather knocked down by them, foreshadowing her demise at the end of this story, and, as she vanishes beneath the deluge, illustrating an erasure of feminine archetypes of power and leadership. Following this interlude, Gaga shares a ritual bath with both Jesus and Judas; now she is no common whore but a sacred prostitute, as in Aphrodite’s temple in Cornith, where sexual intercourse is a form of worship. In so doing, she honors the two biggest competing parts of herself: the one that wants to create art that makes a better world, and the one that simply wants to be famous and adored.


As Gaga’s videos go, “Judas” is curiously chaste, even given the prostitution themes. The closest Gaga comes to intimating sex with either Jesus or Judas is in the looks she gives them, but her physical contact with both men is either protective (as in the fight in the electric chapel), or violent (as when she shoves Judas down the stairs when they enter), or caretaking (as in her efforts to ritually clean the feet of both men in the temple bath). Visible sex is superfluous in this context. Here we are not meant to be looking at the defining acts of a prostitute; we are meant to be looking at the ideologies that create her as a cultural monster, the anti-woman.

The video concludes with Gaga wearing a heavily-embellished white dress, similar to a wedding gown, a primary symbol of purity and chastity. Of course, for Gaga to present herself in such a way is the ultimate blashemy – prostitutes can’t be wives, you know; prostitutes are women to be used and thrown away, not loved or respected, and once you have been a prostitute you can never be anything else. And so she is stoned by an angry mob. The video ends with her death, both Jesus and Judas tellingly absent, Gaga facing her detractors alone.


Gaga’s demise represents not only those who would punish her for failing to know her proper role, for daring to aspire beyond acceptable limits, but also the quick and complete destruction of any form of feminine power that is not othered and subjugated to the masculine. The dead Gaga is both the erased Aphrodite and the slandered Mary Magdalene, as well as every other woman who has had her reputation and her life destroyed for daring to raise her voice, to draw attention, or to have sex outside the boundaries men have set. Gaga adopts her “fame hooker” mantle even knowing the potential consequences.

The church made Mary Magdalene a prostitute because, according to popular cultural connotations going back as long as misogyny has existed, a prostitute is one of the worst things a woman can be. A prostitute is a woman who squanders the one thing she has of value, her sex, by selling it to whomever is willing to pay. Prostitution is culturally-coded as the opposite of selflessness, the ministration of pleasure by a woman whose motives are only to satisfy her lover when doing do enables her to satisfy herself. She comes first, in payment, or gratification, or both. Sex is not her privilege, nor a treasured opportunity to worship the masculine, but is rather an occupation by which she can support herself. A prostitute is a woman who is self-sufficient, a woman who needs no husband, no man to tell her how to live. She is a woman who resists convention for the sake of her own survival. “Judas” demands we look at our assumptions about women who dare to step outside the gendered boundaries, sexual and otherwise, that culture defines for us.


Author Bio:
Lesley Kinzel is a writer, lapsed academic, cultural critic, and fat lady extraordinaire. She writes about popular culture and body politics at http://twowholecakes.com, and is currently working on her first book for The Feminist Press. She lives just outside Boston, MA with her husband and three very spoiled cats.

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Friday, September 17, 2010

What's Paglia Got to Do With It?

By Jack Halberstam


Oh no! It was just as a new semester began, as the football season kicked off and right when Jersey Shore moved to Miami…right when Justin Bieber was adjusting his diaper for the VMA’s and the Jackass crew had figured out new ways to showcase male moronism in 3D…indeed just as Gaga chopped up her filet mignon to wear the next night at the VMAs, just then, someone let Camille Paglia out of her box.


Once a decade, Paglia, an acid tongued Susan Sontag wannabe, rents space in some national newspaper to tell us that we are all wrong about everything. Usually we are all wrong about a cultural icon we all love…or else we are all wrong about an entire movement of theory and philosophy, or we are simply wrong about our historical moment, the meaning of sex, the politics of gender, Madonna, Italians, John Donne, lesbians, drag queens, the economy, universities, cultural revolt…and now, we find out, **newsflash** we were all wrong about Lady Gaga. Yup, we were wrong. We all thought that Lady Gaga was actually doing something interesting, cultivating new combos of avant-garde innovation and popular recycling. We thought she sounded good, looked even better and straddled the divide between Warhol and whimsy while flashing her notoriously ambiguous meat purse. Many of us found her musically interesting, culturally thrilling and inordinately fabulous. We liked her in leather, in chains, in a wheelchair, in bed, in a sandwich, in a pussy wagon, on the phone, in jail, under meat, we liked her but then we found out that, well, we were wrong.

Lady Gaga, I learned from Camille Paglia, is just a copycat who latches onto a generation of glazed eyed internet clones and exploits its incapacity to think without an Iphone app at hand or to know anything without a twitter feed. She is a rich girl playing at being marginal, “a diva of déjà vu,” less sexy than a drag queen, less talented than Elton John, less charming than Lily Allen (is that possible??), and a “rootless” pretender who manipulates her fans, the “little monsters,” into pathetic displays of fanatical admiration. Gaga, for Paglia, represents the end of culture, the end of civilization, the end of truth, values and meaning, the end of sex, and the triumph of a kind of Baudrillardian age of the simulacra (only she wouldn’t cite Baudrillard because he is French and therefore…wrong).

In a kind of counter-Haraway move (think Haraway of “Cyborg Manifesto” rather than Haraway of “Companion Species Manifesto”), Paglia argues that we have lost touch with what is real, true and good in our mania for media manipulation, video games and cell phones. If Haraway recognized an interpenetration of humanity and technology in the digital age that was exciting and wondrous (even as it was also exploitative and dangerous), Paglia, sees, predictably, a manufactured public realm populated by media puppets and their passive and stupid fans. If Lady Gaga’s supporters have recognized in her a newish formula of femininity, phones and desire, Camille Paglia sees only same-old same-old or, in her words “the exhausted end of the sexual revolution.”


Like a bad drag queen imitation of Allan Bloom, the prophet who preached the end of culture just two decades ago in The Closing of the American Mind, Paglia worries that “the younger generation” is missing out on all the really important cultural texts that made up her own education. The Iphone generation take pleasure in cheap imitations when they could be thrilled by “real” culture, i.e. canonical English literature; they are literate in texting but hopeless at real expression and they are not even original in their forms of rebellion. Paglia has always seen it all before and she never tires of sending her readers back to school circa 1950 to bone up on their John Donne, Shakespeare and Emily Dickinson. Like a manic T.S. Eliot guarding the “great tradition” and prowling around its archive with claws out, Paglia reminds one of the schoolmarm host of the British quiz show The Weakest Link. Ann Robinson became famous for dispatching her victims on the show with the immortal words: “you are the weakest link, good bye.” And it is this tradition of learning (rote memorization of the tried and true authors memorialized by new criticism) that Paglia returns to time and time again. Why the popular media returns to Paglia time and time again is another question! But probably the answer has something to do with a kind of media masochism, a desire to be spanked for not paying attention or for succumbing to banal mind candy. But at any rate, when Paglia does come out of her box, we get to watch a completely unselfconscious right-wing libertarian blurt out high-minded nonsense while thumbing her nose at all the other academic drones who believe in crazy shit like “the construction of gender,” the blurred boundaries between fact and fiction and the mediated nature of reality.

Paglia knows better. She knows that women are women, feminists are stupid, communication networks have replaced real intimacies and Madonna was ripped off. What she doesn’t seem to know is that all cultural production consists of wild combinations of the new and the old, the borrowed and the bold, the real and the fabricated. She also doesn’t seem to know that every generation must have its icons and the tired cycle of oedipal denunciations within which older people sneer at younger people’s tastes never does change anything. She also does not seem to know that Madonna was the queen of rip offs and that her cultural borrowings were almost never acknowledged and often fell within a long tradition of white absorptions of Black cultural innovations.


Many people have noted that Lady Gaga lives in the long shadow of Madonna but noting this is not the same as totally collapsing two performers from very different historical and cultural milieux. Weird then that Paglia condemns Lady Gaga for her “poker face” when she adored Madonna’s performance in 1990 in “Justify My Love” because it confirmed that “we are nothing but masks.” Strange that Paglia charges Gaga with “obsessively trafficking in twisted sexual scenarios” while casting Madonna’s Christian upbringing as inspiring because “without taboos, there can be no transgression.” Bizarre that Paglia is so taken with Bowie’s androgyny and Warhol’s relation to the marketplace but can find not a single shred of glamour or talent in Lady Gaga’s gender-blending and articulate performances.

Ultimately, what Paglia thinks about Gaga is about as interesting as what Sarah Palin thinks about feminism or what Glenn Beck thinks of Eminem. More important is the issue of what narratives about the popular, the avant-garde, innovation and cultural appropriation make it into the mainstream media. And somehow, Paglia always seems to find an open page ready to receive her rants, her crazed generalizations (“most of Gaga’s worshippers seem to have had little or no contact with such powerful performers as Tina Turner or Janis Joplin”), her nutty projections about a generation, a culture, a movement. While Paglia is stuck in 1990, still spinning her narratives about atrophied affect, cultural decline and sexual inertia, we have actually entered new debates, developed new vocabularies and in creative interactions with new media, we have all of us become little monsters, chasing our own gaga urges and moving steadily further and further from the modernist splits between high and low, good and evil, sex and death.


Author Bio:  Judith "Jack" Halberstam is Professor of English and Director of The Center for Feminist Research at USC. Halberstam teaches courses in queer studies, gender theory, art, literature and film.

Halberstam is the author of
Female Masculinity, The Drag King Book, Skin Shows: Gothic Horror and the Technology of Monsters and a new book from NYU Press titled In a Queer Time and Place: Transgender Bodies, Subcultural Lives.

Sunday, June 13, 2010

Rah, Rah, Ah-Ah-Ah (Ro-Ma, Ro-Ma-Ma): Lady Gaga, Hysteria, Commodity Feminism

by Derritt Mason


As “Bad Romance” terminates, a bored-looking and semi-nude Lady Gaga lies, post-coital cigarette in-mouth, next to the charred remains of the man destroyed by the fire omitted from her still-sparking bra.  Minutes earlier, the dead man purchases a diamond-festooned Gaga via auction, a writhing Gaga with grotesquely large and child-like eyes, a Gaga with a lizard’s spine who was birthed, crawling, from a sleek white pod labelled “Monster.”  In this video, Gaga’s body signifies with provocative and confounding multiplicity, resists easy understanding, suddenly transformed with each rapid cut of the camera: she is a doe-eyed innocent, abducted and sold to the highest bidder, for whom she encases herself in jewels and dances seductively; she is faceless, monstrous, and wrapped in rubber; she is naked save for the dead bat she wears on her head; she is a bridal femme fatale at once alluring and repulsive, seductive and terrifying, adorned by the white skins of a polar bear whose head trails on the floor behind her.  Gaga’s body fights us as we struggle to read it, and it fights and ultimately kills the man who purchases her, who tries to fully know and possess her.  And Gaga’s breasts themselves do the dirty work, symbols of a femininity both lethal and erotic, desirable but resistant – even hostile – to desire.  “Bad Romance,” indeed.


"There is a voice crying in the wilderness,” writes Sandra M. Gilbert in her introduction to Hélène Cixous and Catherine Clément’s The Newly Born Woman, “the voice of a body dancing, laughing, shrieking, crying.  Whose is it?” (ix).  The voice is Lady Gaga’s and her unintelligible cry – “Rah Rah Ah-Ah-Ah!  Ro-Ma, Ro-Ma-Ma!” – is one of war and protest, but also a rallying call to all who would hear it, a brash challenge to listen and dare to understand.  Lady Gaga – singer, songwriter, performance artist, superstar, subject of widespread fascination/worship/loathing/critique – has achieved a level of celebrity that grants her the power to incite a response frequently described as hysterical in her fans.  An “increasing hysteria – bordering on ‘Gagamania’ – … was beginning to surround Gaga at the time of The Fame Monster’s issue,” writes David Hall.  What about Gaga invites – no, demands – so much attention from so many of us, aside from her ability to write catchy pop tunes?  Gaga makes us hysterical, I think, because Gaga performs hysterically.  At least, I am interested in reading her performances as such.  And here, I mean hysteria with all of its heavy historical, pathological and theoretical baggage: its spectacularization by Jean-Martin Charcot at the Salpêtrière; its (re)feminization and sexualizing via Sigmund Freud; its reclamation by Cixous, Clément and second-wave feminists; and its contested contemporary manifestations as a diagnostic trope for cultural anxieties, and/or a potentially resistant performative mode.  For Gaga, hysteria is theatre, marketing, critique.  Gaga takes up and performs a version of hysteria embodied in her videos for “Bad Romance” and “Telephone” that I call commodity feminism: her body invites interpretation, desire, purchase, and consumption – inscribing herself in an economy that sees femininity as a purchasable commodity – while simultaneously resisting and destroying those who attempt to consume her.

A caveat: my reading of Gaga as hysterical will not solve the mystery of Gaga, just as Freud’s imposition of oedipal and hysterical narratives onto his patients (like Dora, the one who got away) did not yield tidy and conclusive results.  Instead, I propose hysteria as but one mode of analysis among many for approaching Lady Gaga’s complex work.  Hysteria, itself a deeply ambivalent trope, allows us to see that there is no easy way of reading Gaga – and that, perhaps, is why she fascinates us.  In the spirit of Lady Gaga’s videos, there will be readings and interpretations in excess of this paper, which I hope I will invite. 

“Hysteria has not died,” claims Elaine Showalter in Hystories; “it has simply been relabelled for a new era” (4).  But where was it born?  Appropriately, in the womb: as Mark Micale teaches us, the word “hysteria” itself “derives from the Greek word for uterus, hystera, which derives in turn from the Sanskrit word for stomach or belly” (19).  From its roots in the female body, hysteria grew into a physical illness – or was invented as such, according to Georges Didi-Huberman – by Charcot at the Salpêtrière hospital in late nineteenth-century France (Didi-Huberman 19).  Charcot thought that hysteria was caused by heredity and/or physical trauma, and he believed that both men and women could be hysterical.  Hysteria, for Charcot, manifested itself as “epileptiform attacks”: acrobatic contortions of the body (la grande hystérie), minor twitches, colour-blindness, paralysis (Showalter 30).  Charcot also believed that, sometimes, patients were faking it.  “We all know that the desire to deceive, even without interest, by a kind of disinterested worship of art for its own sake, though sometimes with the idea of making a sensation, to excite pity, &c., is a common enough occurrence, particularly in hysteria,” he writes (14).  Hysteria as artistic practice, as calculated deception.  “What is the biggest misconception people have about you?” John Esther asks Gaga in The Lesbian News.  “They think Lady Gaga is a character, and they prod me endlessly,” she replies.  “It’s kind of like someone you’ve never met asking you if you are full of shit.  I usually say, ‘What you are really asking me, is whether or not I’m full of shit and no, I’m not.  Are you?’” (31).

Performance or malady?  Illusion or truth?  These questions continue to haunt hysteria and contribute to our fascination with Lady Gaga.  In their performances, hysterical bodies tell stories (genre: mystery) that require decoding (or solving).  “Throughout history,” writes Elaine Showalter, “hysteria has served as a form of expression, a body language for people who might not be able to speak or even to admit what they feel … hysteria is a ‘protolanguage’” (7).  After studying under Charcot, Freud began reading and interpreting this bodily protolanguage.  He initially concluded that “hysterical patients suffer from incompletely abreacted physical traumas,” and hysterical symptoms (tics, coughs, paralysis…) were bodily expressions of excess affect (“Mechanism” 38).  Later, however, Freud linked hysteria explicitly with the formation of female sexuality.  “It was the symptom, to put it crudely, of being a woman,” explains Didi-Huberman (68).  Hysterical women were failing to adequately progress through the oedipal phase of sexual development: their very femininity was the trauma that rendered them hysterical.  Under Freud, hysteria became a language that established a connection between gender and the unconscious.  Writes Freud in Dora, his most famous case study of hysteria: “In a whole series of cases the hysterical neurosis is nothing but an excessive overaccentuation of the typical wave of repression through which the masculine type of sexuality is removed and the woman emerges” (124).  The body acts in excess of itself, an excess that the analyst must interpret to the patient to produce a cure, which follows this familiar, familial narrative: a relinquishing of the mother as primary love object, a recognition that the castrated female body is inferior to that of a man’s, a transference of desire for the father (prompted by penis envy) onto another man, and a happy, healthy transition into a reproductive heterosexual adulthood unhindered by the hysterical symptoms of a dangerous, pre-oedipal, bisexual identity (Freud, “Psychical”).

In The Newly Born Woman, Hélène Cixous and Catherine Clément interpret the hysteric’s story differently than Freud.  For these theorists, hysteria is an index of female oppression under patriarchy: its bodily symptoms are manifestations of women’s exclusion from language, from the Symbolic realm.  Words aren’t available so the body speaks, protesting against its own oppression.  “To escape the misfortune of their economic and familial exploitation,” writes Clément, hysterics “chose to suffer spectacularly before an audience of men: it is an attack of spectacle, a crisis of suffering.  And the attack is also a festival, a celebration of their guilt used as a weapon, a story of seduction” (10).  But Cixous and Clément are divided about the overall effectiveness of this corporeal spectacle.  Clément believes that the hysteric’s performance only succeeds in reinscribing her as a victim in a patriarchal family structure that maintains her oppression.  She argues that the role of the hysteric is “antiestablishment and conservative at the same time.  Antiestablishment because the symptoms – the attacks – revolt and shake up [those] to whom they are exhibited. ... [And] conservative because ... every hysteric ends up inuring others to her symptoms, and the family closes around her again, whether she is curable or incurable” (5).  Cixous, conversely, believes that the hysteric is more disruptive, revolutionary even.  Hysteria is “the nuclear example of women’s power to protest,” she writes:

Yes, the hysteric, with her way of questioning others (because if she succeeds in bringing down the men who surround her, it is by questioning them, by ceaselessly reflecting to them the image that truly castrates them, to the extent that the power they have wished to impose is an illegitimate power of rape and violence.) – The hysteric is, to my eyes, the typical woman in all her force (154).

The conclusion, if we can muster one, is that we cannot conclude much.  Hysteria remains an ambiguous condition, located somewhere in-between a series of dichotomies: is hysteria physiological or psychical, genuine pathology or conscious performance, subversive protest or a reinforcement of the status quo?  Jane Gallop argues that Cixous and Clément become “polarized as advocates of either the hysteric as contesting or the hysteric as conserving,” and that a more “reasonable, forceful, [and] clever position” would be “to assume the inevitability of ambiguity” (202).  It is with a profound and unavoidable ambiguity in mind that I approach Lady Gaga, hysteria, and her “Bad Romance” and “Telephone” music videos.

If we believe Showalter’s claim that hysteria is alive and currently represents “a universal human response to emotional conflict,” then we must also ask if it can still function as an index of specifically female oppression, as Cixous and Clément argue (17).  And if we ask the question: “Is Lady Gaga hysterical?” or perhaps: “Does Lady Gaga perform hysterically?” then we can begin to ask another series of questions: If Lady Gaga is hysterical/performing hysterically, then what is the cultural stress or emotional conflict against which she is reacting?  And in her reaction, can we locate an ambiguous resistance to/reinscription in the system against which she protests?  I understand Lady Gaga’s hysteria as a performed reaction to the commodification of femininity; in other words, Lady Gaga performs a type of hysterical commodity feminism.  In claiming that Gaga’s hysteria is a performance, I am not attempting to render superficial the serious mental illnesses with which women struggled in the Salpêtrière and under Freud’s care, many of which persist in different forms today.  Instead, following Christina Wald, I understand hysteria as a “performative malady,” a useful critical trope that represents “the performative quality of gender identity” (5).  In these Butlerian terms, we can see Gaga’s hysterical (embodied, excessive) performance of commodified femininity as constitutive of her identity (Lady Gaga is not a character!) and as a gesture to how femininity (and its incarnations as commodity) are socially constructed through repeated iteration.

Fourteen-year-old Dora found herself treated as an object of exchange, a sexualized commodity traded by her father to his friend, Herr K., in return for K’s complicit silence in Dora’s father’s affair with K’s wife.  Freud protests: “The two men had of course never made a formal agreement in which she was treated as an object for barter; her father in particular would have been horrified at any such suggestion” (Dora 27).  According to Freud, Dora was in love with Herr K., but she didn’t know it: her repressed affection and fantasies about oral sex were the source of her petite hystérie, her nervous cough.  For Cixous and Clément, however, Dora’s commodification is what leads her body to act out.  We hear contemporary echoes of Dora’s case in Mady Schutzman’s The Real Thing: Performance, Hysteria, and Advertising, wherein Schutzman argues that in the commercial mass media, “the female body is represented as the dream image that disguises her own exclusion” (3).  Through constant exposure to and consumption of advertising, she continues, “consumers, particularly women, become hysterical: reality and representation blur, subject and object merge, the symptoms we act out masquerade for the social disease that causes them” (3).  Femininity itself is commodified, and its images are worn “as if they were only clothes, and [lived] as if they were real” (Schutzman 5).  For Schutzman, hysteria manifests itself as a performance of femininity that mimics the representations of femininity we regularly and habitually consume.

It is this commodification of femininity that I argue Lady Gaga embodies and reacts against, hysterically.  Gaga is one among many female stars who circulate in an economy of celebrity accustomed to sexualizing bodies and marketing them to mass audiences: Lady Gaga is a product, her body and voice available for purchase and consumption through a range of media.  On the one hand, and to a certain degree, Gaga controls her performances and self-representations.  On the other, Gaga must perform and represent herself in a manner that will invite purchase.  “Induction into public visibility for women requires that they capture the attitude of ownership while simultaneously conveying their status as sexual and economic property,” writes Schutzman, and it is against precisely this that Gaga’s body seems to struggle (15).  In “Bad Romance,” as I have already described, we see Gaga as a commodity who strikes back at the one who purchases her, and who resists interpretation as the subject of the viewer’s gaze.  As her body presents and re-presents itself as a grotesque spectacle that exceeds simple understanding, Gaga is “coded for strong visual and erotic impact,” connoting what Laura Mulvey describes as “to-be-looked-at-ness,” but she is not readily de-coded (137).  Detailing the strategy that underwrites the hysteric’s “spectacle of symptoms,” Didi-Huberman writes: “she defies the spectator’s desires, she consecrates and defies his mastery.  As if she were aiming a spotlight (projector) on this spectator who, until then, thought he was safe in the velvety darkness of his seat in the orchestra; yet she is only explaining to him, through unwonted gestures, that the quality of her own pain will bend to the pleasure of his own figurative desire” (167).  In other words, the spectacle of hysteria is in excess and defiance of the spectator’s desire, yet ultimately in service of these same desires.  Gaga, through her metamorphoses and killer resistance to commodification, must nonetheless always become the commodity against which she lashes out: like the hysteric contained within a patriarchal family structure, Gaga operates in a system where her femininity is ultimately designed, marketed, and sold as a product.

Lady Gaga and the commodity coalesce most visibly in her recent video, “Telephone,” which also stars successful pop icon Beyoncé, Virgin Mobile, Heartbeats headphones, Diet Coke, Plentyoffish.com, Polaroid, Miracle Whip, Wonder Bread, and the Pussy Wagon from Quentin Tarantino’s Kill Bill movies.  In this ten-minute mini-feature, described accurately by Judith Halberstam as “Thelma and Louise meets Marcel DuChamp meets Set It Off,” Lady Gaga is bailed out of a “prison for bitches” by her honey-bee, Beyoncé, after which they proceed to dress with carnivalesque extravagance to poison an entire diner filled with people, dance fiercely amongst their corpses, and drive off into the sunset.  Halberstam argues that, in “Telephone,” “Gaga and Beyoncé chart new territory for femme liberation, female aggression, feminine techno embodiment and instant gratification,” yet Gaga’s particular version of liberation is one that is perpetually and inevitably bound up with commodification.  Beyoncé and Gaga’s bodies are self-consciously positioned as consumable products alongside the impressive array of name-brands that appear in the video as they perform with hysterical excess to simultaneously reinforce and subvert the viewer’s desire to see them as purchasable objects.  Brands and female bodies come to signify according to the ideology of consumerism – as marketed, desirable, consumable products – and subversively – as undesirable, grotesque, and even lethal.


Upon arrival at the prison for bitches, two female prison guards unceremoniously strip and dump a strikingly Madonna-esque Gaga onto the bed in her cell.  Climbing the bars that confine her, Gaga gives us a full-frontal view of her body, putting to rest the rumours that she has male genitals (a Google search for “lady gaga hermaphrodite” yields 260,000 results).[1] “I told you she didn’t have a dick,” one prison guard says to the other, who replies: “Too bad.”  “Is this film about castration?” asks Halberstam; “Oh yeah baby.  Your phone is going to be off the hook, your land line is now cordless, your cordless lost reception, your mobile is turned off, your girlfriend is turned on and she is escaping in a pussy wagon with another woman!” (N.p).  Immediately, Gaga’s visibly female (castrated, ostensibly inferior) body is positioned as the central force in this video: the castrated body will castrate others, and interfere with its own interpellation in popular discourses that attempt to imbue it with meaning.  Gaga then emerges in the prison courtyard in full S&M drag, bound by thick chains and sporting a pair of smoking-cigarette glasses (cigarettes, notably, being widely recognized as a valuable commodity and object of exchange in prisons), and she proceeds to swap saliva for a Virgin Mobile phone with an androgynous fellow inmate, played by body artist Heather Cassils.  Gaga’s body is marked as commodity by the cigarette glasses (as it is by diamonds in “Bad Romance”), and the use of her sexuality is what allows her to surreptitiously pluck the phone from Cassils’ pants.  Her body is of exchange value, desirable yet also repellent to the viewer: the thought of the cigarette glasses’ odour is revolting, the kiss is both sexy and repulsive (thick strands of saliva form between Gaga's and Cassils’ lips), and the entire scene feels troubling. 


The Virgin Mobile phone’s appearance sets the tone for the ample product placement that follows.  We can easily read the presence of brands in this video as straightforward marketing designed to promote consumer interest and product awareness.  Yet, each item appears in an unusual context that causes the brand to signify in excess of its traditional connotations: products generally understood as desirable commodities are somehow rendered unusual, even undesirable.  The Virgin phone is exchanged for a slightly off-putting kiss with an ambiguously gendered prisoner (not the kind of sex typically used to sell this product).[2]


Diet Coke is not useful as a thirst-quenching carbonated beverage, but the cans are quite handy for curling Lady Gaga’s hair as she witnesses a violent brawl in her prison cell.  Plentyoffish.com, a dating website, is used by a butch, leather-wearing, female bodybuilder-cum-prison guard (again, a far cry from the young, Abercrombie-type singles we’ve grown accustomed to seeing).[3] A  Polaroid camera is used to capture images of Beyoncé before she begins a murderous rampage (not your typical family portrait).  And finally, Miracle Whip and Wonder Bread are used to make the poisonous sandwiches that turn an all-American diner into a mass grave. 


We can read Gaga’s and Beyoncé’s bodies as we do the commodities: the video invites us to do so.  On the one hand, we are presented with sexualized female bodies performing as we’ve come to expect in music videos: dancing, scantily clad, behaving in an economy of desire that displays them “for the gaze and enjoyment of men, the active controllers of the look,” as Mulvey argues (139).[4] On the other, you have female bodies signifying excessively, acting in unexpected ways and in unusual contexts; as Cixous suggests the hysteric does to the men who would study and interpret her, Gaga and Beyoncé figuratively castrate their victims in the diner (via poison) and their viewers by defying our interpretive agency.  At one point, Gaga is depicted in her cell, assuming a variety of poses (many of which are reminiscent of Charcot’s attitudes passionnelles – see Didi-Huberman), wrapped in yellow crime scene tape.  The scene is edited with calculated surrealism: Gaga’s head moves rapidly in time with the song’s syncopated rhythm while her body remains static (this same technique is later repeated on Beyoncé in the hotel room scene).  Described appropriately by David Hall as “vocal tics,” and like the hysterical tics of Charcot and Freud’s patients, the song’s various vocal stutters and delays augment this sense of postponed and confused meaning, mirroring the movement of Gaga and Beyoncé’s bodies (here too, we can think of the incoherent chant that opens “Bad Romance”) (N.p).  “Like the clipped conversations that lovers have on phones with reception and messages fading in and out,” writes Halberstam, “the divas strut and twist their bodies into jerking machines” (N.p).  Not only is Gaga’s body rendered strange and illegible through its bizarre and inhuman movements, but it is appropriately marked as a crime scene: a site where an injustice has taken place and a mystery must be solved.  Gaga’s body has been packaged and sold as a commodity (a type of violent crime), but it also invites a decoding and interpretation that it persistently resists.


Gaga’s performative hysteria also manifests itself in the disjunctive relationship between the song’s lyrics and the video.  Other than the many telephones that appear in the video (including those worn by Gaga as headpieces), the film’s narrative has little to do with the song, wherein the narrator expresses her frustration at a lover who persists in trying to call her while she’s on the dancefloor with her girls.  While Halberstam compares the narrator’s refusal to answer her lover’s calls with the figurative castrations that appear in the video, not taking someone’s call because you’re drinking at a club is hardly as radical a gesture as poisoning his coffee and watching him choke to death.  There seems to be a distinct incompatibility between the song’s lyrics and its visual representation, one that demands further interpretive work.  “Hysterics were unable to tell a complete, ‘smooth and exact’ story about themselves,” writes Showalter in her elucidation of Freud’s analysis; “they left out, distorted, and rearranged information because of sexual repression.  And this incapacity to give an ‘ordered history of their life’ was not simply characteristic of hysterics – it was the meaning of hysteria” (84).  In “Telephone,” we get not only a video that relies on a pastiche of styles and genres to tell its story, but also a film that seems to bear a tenuous relationship to the song it would represent.  In other words, there is no “ordered” narrative of “Telephone,” but rather a multiplicity of incongruous stories.  As Franklin Winslow rightly observes, “Gaga sells herself to us as rearranged but apparently complete.  Pieces on pieces pass as unified.  But they are not.  They are incomplete narratives.  Gaga stalls narratives and forces them to co-exist where they normally would not have.”  As a strategy for defamiliarizing ideologies of pop music and its female performers and reacting against her place in a system that sees her as a consumable product, Gaga presents us with hysterical narratives that call attention to the relationships between music and film, femininity, commodity, and performance.

Inside and out of her videos, Lady Gaga fascinates us for many of the same reasons that Dora fascinated Freud.  She is dangerously, desirably bisexual: a pre-oedipal, polymorphously perverse mystery begging to be solved.[5]  Gaga is simultaneously a child (in all her “Bad Romance” digitally-enhanced wide-eyed innocent glory), and a woman (sexy, desiring, lethal): her namesake invokes both adulthood (Lady!) and the cooing noise of an infant (Ga-ga!).  Gaga can be regal, classy, distinguished – and always with a satirical touch (see her performance for the Queen at the Royal Variety Concert)[6] – but she’s also Ga-ga-fucking-crazy, even violently so.  She is simultaneously hyperfeminine, body, breasts, and pussy (wagon) on display (j’appelle un chat un chat!) and resistant to the notion of femininity, so resistant that she might even have a dick – at least, that’s what they say.  Her body and her costumes alternate between bizarrely alluring and grotesque/carnivalesque, and are always marked by excess.  As in “Bad Romance,” hidden under rubber, or in “Telephone,” beneath cigarette glasses, sometimes you can’t even see her eyes.  You can gaze upon her, but she refuses to look back.  Maybe she’s staring back at you.  Maybe she doesn’t give a shit.  Either way, your balls are in her court.  And like Dora, she’ll walk out on you before you really get the chance to know her.

Unlike Dora, Gaga is a savvy businesswoman who operates with great efficacy in the music industry – the same industry that requires her commodification.  In Advertising Age, Andrew Hampp hails Gaga as a marketing genius, claiming that “few artists have had quite the zero awareness-to-ubiquity time-warp of Lady Gaga.  And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product – in her case, albums and digital singles” (N.p).  Hampp further writes that “within a year of her out-of-the-box rise to fame in September 2008, Gaga had already lined up Virgin Mobile as a sponsor of her Monster Ball tour; created her own brand of headphones … and landed her own (cherry pink) lipstick as a spokeswoman for Mac Cosmetics’ Viva Glam” (N.p).  Gaga’s lipstick “outsold any launch in Viva Glam’s 16-year history,” and she was recently appointed the creative director of Polaroid “to create new products and inject life into a brand that hasn’t been hip for years” (Hampp N.p).  Gaga is undeniably successful at branding, marketing and selling herself as a commodity. 

Were Cixous and Clément to rewrite The Newly Born Woman for our contemporary time, they could likely insert “Gaga” in the place of “Dora” and maintain the coherence of their discussion.  For example:

C: Listen, you love [Gaga], but to me she never seemed a revolutionary character.
H: I don’t give a damn about [Gaga]; I don’t fetishize her.  She is the name of a certain force, which makes the little circus not work anymore (157).

Gaga’s circus, which works undeniably well, is a multi-million dollar enterprise that continues to flourish.  Hysteria, alive and well in Gaga’s performances, thus manifests itself as a hysteria of commodity feminism: a performative reaction against the inevitability of self-commodifying and embodying a particular brand of femininity in order to succeed in the popular music industry.  In other words, for Gaga, hysteria is less an index of female oppression under patriarchy, and more indexical of the commercialization and commodification of femininity for the purpose of capital gain.  While defying convention through grotesque excess and by directly calling attention to her self-construction as a gendered commodity, Gaga ultimately reinscribes herself in the system that requires her to be marketed as a consumable product.  The ultimate effect of this resistance/reinscription is, as I said at the outset, ambiguous: Gaga is radical and conservative, truth and illusion, unthreatening and lethal.

Schutzman concludes her text with a hopeful statement about how hysteria can function as a conscious, performative strategy for resistance.  She writes: “What I hope is increasingly evident is how visual intelligence, bodily exclamations, and silent spectacles manage to stage a viable critique of the complex and the corrupt – how silence undoes dominant narratives, how image critiques ideology” (191).  Although she may not revolutionize the system in which she works, Gaga undoubtedly invites critique, discussion, and debate about the roles of femininity and performance in popular culture.  After all, as she teaches us in “Bad Romance,” we can try to buy her, but in the end, we’ll only get burned.  Gaga will smoke us for all we’re worth, and then smoke her post-lethal-coitus cigarette, and then take the money we spent buying her album on iTunes and her lipstick and her Heartbeats headphones and her Polaroid camera and her concert tickets, and find new ways of convincing us that we want to buy her all over again.  Because as long as we can’t fully read Gaga, and as long as Gaga keeps begging to be read through her provocative bodily language, we’ll keep on buying what she sells.






Works Cited
“Bad Romance.” Dir. Francis Lawrence. Perf. Lady Gaga.  Youtube.com.  23 Nov. 2009.  Web. 21 Apr. 2010.

Charcot, Jean-Martin.  Clinical lectures on diseases of the nervous system.  Trans. Thomas Savill. London: The New Sydenham Society, 1889.  Archive.org. Web. 18 Jan. 2010.

Cixous, Hélène, and Catherine Clément. The Newly Born Woman.  Trans. Betsy Wing. Minneapolis: University of Minnesota Press, 1991.  Print.

Didi-Huberman, Georges.  Invention of Hysteria.  Trans. Alisa Hartz.  Cambridge: MIT Press, 2003.  Print.

Esther, John.  “The Wild, Beautiful, and Entertaining Life of Lady Gaga.”  Lesbian News 34.8 (2009): 28-31.  Academic Search Complete.  Web.  1 Apr. 2010.

Freud, Sigmund.  Dora: An Analysis of a Case of Hysteria.  Ed. Philip Rieff.  New York: Simon and Schuster, 1997.  Print.

Freud, Sigmund.  “On the Psychical Mechanism of Hysterical Phenomenon.”  The Standard Edition of the Complete Psychological Works of Sigmund Freud Vol III. Ed. James Strachey.  London: Hogarth Press, 1953.  27-39.  Print.

Freud, Sigmund.  “Some Psychical Consequences of the Anatomical Distinction Between the Sexes.  The Standard Edition of the Complete Psychological Works of Sigmund Freud Vol XIX.  Ed. James Strachey.  London: Hogarth Press, 1961.  248-258. Print.

Gallop, Jane.  “Keys to Dora.”  In Dora’s Case.  Eds. Charles Bernheimer and Claire Kahane. New York: Columbia University Press, 1990.  200-220.  Print.

Gilbert, Sandra M.  “Introduction: A Tarantella of Theory.”  The Newly Born Woman.  Trans. Betsy Wing.  Minneapolis: University of Minnesota Press, 1991.  Print.

Halberstam, Judith.  “You Cannot Gaga Gaga.”  Gaga Stigmata: Critical Writings and Art about Lady Gaga.  6 Apr. 2010.  Web.  18 Apr. 2010.

Hall, David.  “‘Just Dance’ and ‘Telephone’ as Two Sides of the Same Coin.”  Gaga Stigmata: Critical Writings and Art about Lady Gaga.  12 Apr. 2010.  Web. 18 Apr. 2010.

Hampp, Andrew.  “Gaga, Oooh La La : Why the Lady is the Ultimate Social Climber.” Advertising Age.  22 Mar. 2010.  Academic Search Complete.  Web. 1 Apr 2010.

Hiatt, Brian.  “New York Doll.”  Rolling Stone.  11 Jun. 2009.  Academic Search Complete. Web.  1 Apr 2010.

Micale, Mark S.  “A Short ‘History’ of Hysteria.”  Approaching Hysteria: Disease and Its Interpretations.  Princeton: Princeton University Press, 1995. 19-29. Print.

Mulvey, Laura.  “Visual Pleasure and Narrative Cinema.”  The Audience Studies Reader. Eds. Will Brooker and Deborah Jermyn.  London: Routledge, 2003.  133-142.  Print.

Schutzman, Mady.  The Real Thing: Performance, Hysteria, and Advertising.  Hanover: University Press of New England, 1999.  Print.

Showalter, Elaine.  Hystories.  New York: Columbia University Press, 1997.  Print.

Szymanski, Mike. “Lady GaGa admits her hit song 'Poker Face' is about her bisexuality." Examiner.com Calgary.  17 Apr. 2009.  Web.  21 Apr. 2010.

“Telephone.”  Dir. Jonas Akerlund.  Perf. Lady Gaga and Beyoncé.  Ladygaga.com. Web. 21 Apr. 2010.

Wald, Christina.  Hysteria, Trauma, and Melancholia: Performative Maladies in Contemporary Anglophone Drama.  New York: Palgrave Macmillan, 2007. Print.

Winslow, Franklin.  “Lady Gaga: In Search of a New Thriller.”  Gaga Stigmata: Critical Writings and Art about Lady Gaga.  10 Apr. 2010.  Web.  28 Apr. 2010.


[3] See, for example, models displayed on popular dating website http://www.lavalife.com/.

[4] Mulvey was of course critiqued for positioning men as the sole controllers of the gaze, and she later revised her claim.  While in “Bad Romance” Gaga is performing for a specifically heterosexual male gaze, with which viewers are asked to identify, her relationship to audience spectatorship is much more complicated (and queer) in “Telephone.”  This discussion, however, lies outside the scope of this paper.

[5] In addition to her rumored hermaphroditism, Gaga’s sexuality has been the subject of widespread media interest.  In piece on Gaga for Rolling Stone, Brian Hiatt writes that “Gaga considers herself bisexual, but her attraction to women is purely physical.”  Gaga further claims that her song “Poker Face” is about “having an unreadable "poker face" so that she can be with a man, but fantasize with a woman” (Szymanski).

[6] http://www.youtube.com/watch?v=fF9A2OTZr0o 

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Writer Bio:
Derritt Mason is a Ph.D. student in the Department of English and Film Studies at the University of Alberta in Edmonton, Canada.  His dissertation explores representations of queer youth identity in fictional and theoretical texts, and he's had a thing for Gaga ever since she bled to death while performing "Paparazzi" at the MTV VMAs.