"[Gaga Stigmata has] very modern, edgy photography to free flowing, urban narratives without censure to analytical essays, et cetera—like Gaga, imagination without ... limits. And the beauty is that anyone can submit work to the site, so artists and writers from all over the [world] have joined this experiment." -The Declaration.org

"Since March 2010, [Gaga Stigmata] has churned out the most intense ongoing critical conversation on [Lady Gaga]."
-Yale's The American Scholar

Wednesday, September 14, 2011

A Religion Against Itself: Lady Gaga, God, and Love

By Peter Kline


I’d like to offer a theological read of Lady Gaga’s project. But let me begin with a little about me and why I’m interested in our current queen of pop.

I’m what you’d call a “religious person.” I attend church on Sundays, I have a seminary degree, I preach and lead worship regularly at my local church as well as at the local jail, and I’m currently studying for a Ph.D. in theology. And yet, I don’t particularly like religion. In fact, I’m often rather disturbed by it – as one is often disturbed by one’s own family, I suppose. I recognize that all religious speech and action – including my own – is always only a hair’s breadth away from ideology and propaganda (and usually it just is ideology and propaganda). In our current cultural and historical moment in the West it cannot help but be this way. Once religious language and institutions lose their taken-for-granted authority – which they have in modernity – all attempts simply to carry on with either the language or the institutions necessarily take on an air of insecurity and desperation about them. (This is not to say that pre-modern religion was any less ideological, only that in modernity we have become self-conscious about the ideological nature of religion).

I say this as someone still committed to Christianity. By “Christianity” I don’t necessarily mean “the Christian religion,” although my commitment to Christianity has and will, I think, be played out amidst all the trappings of “the Christian religion.” Christianity, for me, is reducible to one claim, and my belief in the truth of this one claim is what keeps me wading through all the muck and nonsense of the Christian religion – including, again, the muck and nonsense that I myself produce along the way. The claim is this: that poor peasant from Nazareth named Jesus, executed for blasphemy, is somehow the Mystery at the heart of all things. 

And so I’m constantly asking: is there any sense in which religious terms like “God,” “Jesus,” and “worship” can be categories of truthful and liberating (rather than ideological) speech and action? Which is to say, can they be rescued from “religion,” from the quest to secure ourselves against our finitude by pretending that “God” or “transcendence” or “eternity” or “the holy” is within our grasp as some identifiable bit of the world – whether it be a nation, institution, person, text, idea, or ambition?

It is for these reasons that I find myself deeply fascinated and compelled by Lady Gaga’s project – precisely as a religious person, as a theologian. The terms I just mentioned, (“God,” “Jesus,” “worship”), are terms not infrequently employed by Gaga herself. It is the way she inhabits and enacts these categories that compels me. We are often told that there is nothing really new in what Gaga is doing, especially with regard to religious themes and symbols. She is just another disgruntled post-Catholic who employs the images and tropes of religion for shock value. The standard (and by now tired) line is: she’s just doing what Madonna did.

But this is to fail to understand and appreciate Gaga’s project and the role of religion within it. She can’t be categorized or written off as a disgruntled post-Catholic who finds that the only way to deal with her religious upbringing is to profane it. This is a fundamental misreading of her art. There’s something much more subtle going on, a positive and appreciative appropriation of religious identity, but with a twist. Gaga’s performance of religious themes and identity is utterly sincere and serious. She’s not just after shock value. I’m convinced of this. The twist, though, is that this sincerity and seriousness is not entirely sincere or serious about itself.


This is the paradox and irony at the heart of Gaga’s entire project: a kind of earnest flippancy. I remember vividly one of her sermonettes at the particular Monster Ball I attended in Nashville. With a fiery conviction that would outdo any southern preacher, she proclaimed to us: “Jesus loves every fucking one of you!” And I have no doubt that she was aware of the signs being picketed about outside the arena before the show, urging “homosexuals” and other “sinners” to “repent.” Gaga assumed the role of counter-preacher, and she wasn’t kidding around. But her sermonette didn’t lead into some moralizing or tear-jerking song. It led into a raucous performance of “Boys, Boys, Boys,” as if to say, the only proper theological response to bigotry and hatred is to dance in its face to the tune of a (seemingly) vapid pop song.

It is this holding of one’s convictions firmly but of oneself lightly that is Gaga at her best. It is a posture that embraces finitude, contingency, and freedom. The problem with “convictions” and “ideas” – even and especially good and right ones, like, “Jesus loves every fucking one of you!” – is that they quickly imbue the holder of the conviction with a felt eternity and transcendence of contingency. We wield our convictions and ideas to shield us from the actuality of life, from the threats of having actually to live with and for others in all their singularity and finitude. (If I’m aware of the plight of the poor, convicted about the injustice of their lot just enough to vote for the politician who has the best ideas about how to help them, that is enough). Gaga seems to intuit something of this, which is why she holds all of her ideas and convictions (and there are a number of them) ironically and absurdly, being always ready to drop the chatter and simply sing and dance with and for her fans.


This is why the performative core of Gaga’s art is constantly undoing its own conceptual pretensions, even and especially with regard to its religious dimensions – in a way that parallels, and here is my central claim, the way in which the performative core of Christianity undoes its own religious pretensions. What is the performative core of Christianity? It’s that mutilated blasphemer dying on a Roman device of torture and execution. What is the performative core of Gaga’s art? It’s that bloodied pop-star hanging dead before the murderous gaze of the MTV audience at the 2009 VMAs. This, I submit, is the central religious image in her entire oeuvre – a figure we’d like to make capital off of (whether religious or cultural), but who instead confronts us with our own violence, and in doing so calls us to freedom.


Jesus was put to death by the religious and political authorities of his day. Gaga was put to death by the cultural authorities of our day. Both died at the hands of those trained in the arts of death: the former at the hands of Roman soldiers; the latter at the hands of the paparazzi. Both walked straight into centers of cultural power to face their deaths: Jesus into Jerusalem, Gaga into Los Angeles. Both submitted to the violence of the powers freely and intentionally. Jesus: “He began to teach them that the Son of Man must suffer many things and be rejected by the elders and the chief priests and the scribes and be killed…” (Mark 8:31). Gaga: “I imagine that my pop career could be quite long and people will wonder for a very long time what my demise will look like, so why don't we show them?”

Notice just what this means for how we should understand Gaga’s art: it all takes place under the shadow of its already enacted demise. But this is a demise that she herself has enacted as art. Just here is the subversive or “salvific” move of her entire project. By enacting her own death, by submitting to the death-gaze of the pop-media world and turning it into her own art, she has taken the power of death out of their hands. She has exposed their violence, just thereby subverting it. Her death opens a space of freedom for her art and for her fans, creating space for all those “little monsters” who otherwise would be excluded and ignored by the very cultural powers that Gaga allows to crush her. By death she has overcome death.


This is exactly how the New Testament understands the death of Jesus – just replace “art” with “love,” and “little monsters” with “sinners.” “God shows God’s love for us in that while we were still sinners, Christ died for us” (Romans 5:8). “No one takes [my life] from me,” says Jesus, “but I lay it down of my own accord” (John 10: 18). “Greater love has no one than this, that someone lays down his life for his friends” (John 15:13). The apostle Paul taught that Jesus’ death “disarmed the rulers and authorities by putting them to open shame” (Colossians 2:15). Jesus’ death shames the very powers that enact his death, because by turning their violence into his own act of love, he turns their violence against itself. The power of violence is enfolded within his act of love and is thereby rendered impotent and mute. “I’ll just never forget when I spoke with MTV for the first time and I explained the whole performance with them, and I remember the second that I finished, it was crickets.” Gaga’s art makes mute the power that is MTV, and out of this silence emerges the freedom of her music, just as the silence of Holy Saturday gives way to the new song of Easter Sunday.

What I’m claiming is that Lady Gaga is a “parable” of the good news about Jesus I believe in. A parable is an extended metaphor, an indirect enactment or proclamation of some truth. Jesus himself told lots of parables about “the kingdom of God,” and part of what it means to believe that Jesus is not confined to the past, that somehow he continues to be present to us, is that he continues to enact parables among us – even and especially outside of “church,” outside of “religion.” Anywhere that genuine human freedom and liberation is happening, anywhere that the powers are being shamed, there Jesus is alive and at work.

This of course cannot be proven; it can only be believed. But as Gaga herself is wont to say, freedom is living halfway between fantasy and reality, believing in a liberation that cannot be seen or even thought, but that can only be lived, against all odds. Her art, she says again and again, requires a massive faith; it is, she tells us in her recent VMA promo, a “huge lie,” meaning that it is true only in the actual doing of it. “I’m a free bitch” is a not a propositional statement meant to correspond to some state of affairs in the world as we know it. It is a cry of hope, an absurd leap into an impossible possibility. Reflecting on her HBO Special performance at Madison Square Garden, she says, “I look out into that crowd and I’m like, when the fuck did this happen? How did this happen? Who created this? Because I didn’t create this, I for sure didn’t. It’s God. It’s for sure Jesus. It ain’t me because I’m not ridiculous to think for a second that I’m that powerful.”

What exactly did Jesus do? Make her rich and successful? No, not that. Right before saying “It’s for sure Jesus,” Gaga says, “My faith in my creativity and artistry has nothing to do with making it, because we kinda had already made it, right? I mean, when we were playing for nothing downtown, it was still like we’d made it, we still felt like we were superstars.” What she is talking about here is a freedom for creativity and art independent of the powers, independent of the pop-machine. What is astonishing to her, what to her can only be received as a gift from God, is that she has been given to share this freedom for creativity with so many fans. “Little monsters…they are the truth. They are my reason for everything.” Her art has turned into a work of love, and that is a transfiguration no power in this world can produce. “It’s for sure Jesus.”

It is here where Gaga is most intensely religious, invoking Jesus as the driving force behind her art. And yet it is here where religion undoes itself, refusing to be a border or gate-keeper of “the holy,” and instead becoming a total abandonment to the freedom of love. “This is my chance to release / And be brave for you…Tonight I will return / The fame and riches earned / With you I’d watch them all be burned.” Gaga once described her album Born This Way as “bad kids going to church.” That album, we might say, is at its core a sermon about the prodigal generosity of God that is no respecter of religion. “It doesn’t matter if you love him / or capital H-I-M /….God makes no mistakes.” “God,” accordingly, is not some Big Other who demands our servile obedience, but simply and sheerly the Freedom to love every other. “Beloved, let us love one another, for love is from God, and whoever loves has been born [this way] of God and knows God. Anyone who does not love does not know God, because God is love” (1 John 4:7-8). That dead pop-star hanging in front the 2009 VMA audience just might be, for those who have ears to hear, an absurd witness to such love.


Let me conclude by citing one of Gaga’s own prayers. This comes from one of the previews to her HBO Special she released a few weeks prior to the special’s airing. In it, she is getting ready for her Madison Square Garden debut, struggling to make sense of it all. After an intense moment of vulnerability about her abiding insecurity, she offers the following:

“Let’s say our own prayer. Dear Lord, thank you so much for the blessings of all of my friends and my family. And thank you for all of the amazing screaming fans that are here tonight. Dear Lord please give me strength to be a winner for all of them and not for myself. Dear Lord remind me to empower not myself, but to empower those around me, because that is my gift. My gift is not self-worship, but my gift is the worship of others. So please help me to be strong, and please help me to know my own strength. Please help me to be brave, Lord. Dear God, give me courage. Do not let me give into those feelings. Do not let me give into my own insecurities. Allow me to walk in your light. Allow me to live and breathe and sing and dance for all the dancers on that stage, for the band, for the music, and for you. Amen.”

In the holy moment following the prayer, she turns and says, “Now I got some shit to do.”

Bibliography





Lady Gaga, “The Queen,” Born This Way, Interscope, 2011.

Lady Gaga, “Born This Way,” Born This Way, Interscope, 2011.


Author Bio:
Peter Kline is a doctoral candidate in theological studies at Vanderbilt University. He ministers to prisoners in Nashville. 

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Monday, September 12, 2011

HOUNDSTOOTH FAME IS TOO GREASY FOR GLITTER : GAGA AS THE GUTTERDRUG : FAME & THE ANAGIRLS LIMITED $$$ ENGAGEMENT! : A RETROSPECTIVE OF PRODUCTION-VALUE FASHION; OR, AN ANALOGY INVOLVING GLITTER, VOMIT, AND PAIN.

By Carina Finn

the details scream over-privileged teen aristocracy, the jamaican-flag knits & houndstooth nails. everyone needs some low-culture kitsch in their closet; if you’re under 25 & “legit” you have to have it. 

“POP MUSIC WILL NEVER BE LOWBROW”

pop music makes its own language & the language is made of refrains. the repetition of the hook which is a mask all monsters wear is a loop of constant passwords. if the passwords do not unlock value that is to say style or worth then the password is of little consequence and is repeated endlessly (see: rebecca black’s FRIDAY or The Black Eyed Peas’ I GOTTA FEELING).

In the original video version of FRIDAY, the illusion of style is chemically reproduced; the image is screenprinted in toxic ink, the inhabitants of the video are uncannily animated mannequins produced by the same kinds of machines that produce pop with a high production-value. because the economy of pop music is dictated by either cost or exclusivity, rebecca black’s video has a low production-value because its language is not exclusive and its materials are not costly.

In this hipster cover of FRIDAY, the password does not acquire its referent-value by means of repetition, but by its imitation of an exclusivity that acquires its value via a semantic disjunction. the components of the image projected in this video have randomly assigned values, and the viewer must work harder to establish objective correlative indicated by the combination of coke-bottle glasses, tie-dye, harmonica descants, college sweatshirts, tween-girl pop lyrics, etc.

Contrast these with THE FAME PART ONE, in which the password, or refrain, is not repeatedly endlessly – it is not even complete. A constant loop of pop creates a language that is minor and exclusive and therefore raises its value. The language can exist because it steals from itself, makes a hinge of its own parts.


EITHER A MINOR LANGUAGE CONNECTS TO MINOR ISSUES, THEREBY PRODUCING PARTICULAR RESULTS, OR IT REMAINS ISOLATED, VEGETATES, TURNS BACK ON ITSELF AND PRODUCES NOTHING
“I do not think that is an elitist attitude” [i]

THE POWER-VALUE OF GAGA is imitation, intimidation. the fashion is a repetition of the antithesis of such, such that the imitators become the gods themselves, the paradigm like a virus rather than a symptom. in this way, gaga’s power, which is desire (defined by the fact that her acolytes wear her style like masks), infects her public with military tactics. she demands that they comply they acquiesce it’s their desire to be loved by their object, so they make of their bodies, idols.

IDOLATRY IS AN ESCAPE FROM FORMAL REDUNDANCY

the repetition of a system : ESCAPES FROM POWER FORMATIONS. DESIRE IS NOT INFORMED, INFORMING; IT IS NOT INFORMATION OR CONTENT. in which case is the system by which the same is conveyed – form rather than information, the matrix which defines a quality of GAGA-NESS, into which a given agent might input the components allowed by their own economy and press it through the mesh. the result is a disposable fabric which can be mass-produced, becomes weaker with every wear, shifts the status of desirability of the wearer from a concentrated fabric with a high production-value to one which has been stretched to a level of transparency due to a scarcity of luxurious resources; or, DESIRE IS NOT SOMETHING THAT DEFORMS BUT THAT DISCONNECTS, CHANGES, MODIFIES, ORGANIZES OTHER FORMS, AND THEN ABANDONS THEM[ii] –

or, fashion is a collective constant present: In The Fashion System, Barthes says that Fashion Time is “festival time,” that “festivity is tyrannical, it conquers time” (Barthes, 250). Fashion Time is time and its afterlife, the moment of the outfit & its temporal death, an undeath that endlessly cycles through the collective consciousness as Fashion continues to infect itself with a constant rebirth. Fashion Time is of and outside of time but never in Time.[iii]

time in THE FAME is a fantasy of form. the action of being fashionable is urgent; there is an object of some value that must be acquired immediately. there is a sale – this implies rarity, as this particular value is only available for a limited amount of time. to turn value into an object is to commodify the insubstantial substance à STYLE.

the value of the individual song is cut so the value becomes the conglomerate, the collective. the soundtrack changes songs like outfits. every hook is on sale there is a small tear of entrance. the tear is a needle-hole, or a lesion, which allows the contamination of the body by the drug machine.





teenagers ripping apart sales GIVE ME MY DISCOSTICK just dance wearing sunglasses breaking glass with glittery scepters and taking taking taking and wearing black and finding the one thing they want which has value only because they want it; or,

TECHNOLOGY TECHNOLOGY TECHNOLOGY is I WANT THAT machine.

“We must begin by enlarging the definition of drugs” (Felix Guattari, MACHINIC JUNKIES).

we must acknowledge FASHION-AS-DRUG. we must look to the origin of the term HEROIN-CHIC, in which the body that seeks to imitate purity of form for the sake of fashion must suffer by entering into the physical language of fashion, which requires a salve, a rupture of “reality,” an injection :

everything that contributes to provide a sensation of belonging to something, of being somewhere, along with the sensation of forgetting oneself, are ‘drugs’[iv]

what is the value of the sick life, or the life of the sickness, the natural development of disease?

the fashion junkie, the heroin-chic, the organless body, the anoretic, the reverent. these things have value they are LIMITEDTIMEONLY! this is because they are going to die, soon. their extremity, their excessive withholding of “nutrition” in favor of “luxury”, is fatal. the fact that it is fatal is part of its appeal. a drug can kill you; that’s why it’s fun. we want to be saved, we want absolution, we want to die.

“this ‘medicine,’ this philter, which acts as both remedy and poison, already introduces itself into the body of the discourse with all its ambivalence”[v]

the teenagers take to the streets they are starving. they take bites of things with value they spit it out they taste like poison. the ultimate fame is adoring degradation.


the rush of glitter-vomit is a drug. it feels good to be watched, adored, sacrificed. the point is to adore oneself to the point of destruction. the point is an absolute quality of vanity. to love the imitation so much so it’s ”true”. to lose oneself in the materials of oneself, to be constantly breaking, combusting, on purpose. to keep making ruptures, to keep reinventing, to keep up with the economy one must constantly be emptying. becoming-nothing is style; fashion is waste. the wasteless are the totally wasted, they break.


THE RESIDUAL CRYSTALS THAT CONSTITUTE MACHINIC DOPE CAN PENETRATE THE ENTIRE PLANET, REANIMATE AND RELAUNCH IT[vi]

in order to be reborn one must die. there has to be an ultimate excess; the body must first be emptied, then filled, then emptied and filled again, must be pressed & pressed many times through the mesh of reality to become unreal, to transcend the organic, to achieve fame – to not need. to exist in a constant revolution-state of teen which has value because it is always-rare; or, the becoming-body is always limited-edition.

inside of the temporality of fame time is malleable, shifts, condensed and stretches, is defined by a quantity of light; or, glitter. the light burns holes in the fabric, makes lesions, or sites of affliction, harbors for drugs. the need of the constant-present is continuous destruction, never-ending consumption of the materials of construction. there has to be a loop. there has to be a digesting, a regression. one gets a bit obsessed with the process of crafting the body such that value is a goal rather than an assignation, an alienated, all-encompassing sign with no signification other than fame.

in this case, fame forms an absolute-zero, attainable only when the subject has transcended substance, become a specter of reflection, smashed glitter, vain annihilation.



[i] Felix Guattari, Soft Subversions: I AM AN IDEA THIEF p. 21
[ii] Some of the above CAPITALISED text is from Guattari, Soft Subversions: The Adolescent Revolution, p. 156
[iii] The italicized text is from my talk, THE COLLECTIVE FASHION CONSCIOUSNESS, presented at the IU Collections and Collaborations Conference in Spring 2010 . The full text is linked here: http://ladyblogblah.wordpress.com/2011/03/25/the-collective-consciousness-look-at-my-outfit-we%E2%80%99re-at-war/
[iv] Guattari, Machinic Junkies, p. 158
[v] Derrida, “Dissemination,” p.1845
[vi] Guattari, Soft Subversions: Machinic Junkies p. 161

Author Bio:
Carina Finn is an MFA student at the University of Notre Dame. Her chapbook, I HEART MARLON BRANDO, was recently released by Wheelchair Party, and her work has appeared or is forthcoming in SUPERMACHINE, TYPO, boo!, Alice Blue, CutBank, Seven Corners, and elsewhere. She has won two Academy of American Poets prizes and been nominated for a Pushcart. Her plays have been performed at Notre Dame and The Bowery Poetry Club.

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Saturday, September 10, 2011

Bled Threads: Drew Bird


GS: How long have you been designing clothes for yourself and others?

DB: I think it all started when I was 10. I used to dress up my girlfriends in 50s cocktail dresses. We would all go to the park and pretend we were fairies. Around that time I was the first one to order a hairpiece out of a magazine and wear it to school. Of course I tired of wearing hair when I started designing hats.


GS: Tell us about one of your favorite projects/shows that you've worked on.

DB: I think my favorite is the one I am working on right now – a fashion reality show with a conscious attitude, which re-establishes a sense of self-esteem in people who have been forgotten. Fashion is a self-expression. I think the magazines forget to promote this. We each take what we know of ourselves and express it or hide it somehow through what we wear. My other favorite project is getting my web store up and running.


GS: Describe your getting-dressed process.

DB: It starts with my mood I suppose, which is generally very positive. I do not face a moment without conscious thought of how I want to inspire the world. I would never step out of the house without preparing myself for the incredible encounters I face every day. Currently I live in Tepoztlan, a small town in Mexico where the people are influenced by the Mayan culture.  Many of the teens in the town ask me for advice on every subject from their personal self-expression to how I maintain my level of happiness.

GS: Who are your fashion heroes/influences?

DB: Love the couture of Alexander McQueen, the boldness of Cher, the playfulness of Victorian circus personas, and the idea of futuristic flight attendants.


GS: Do you have a fashion philosophy you can bestow upon us?

DB: Look in the mirror and make sure you like what you see. Be your own truth not someone else’s. If you are faking it other people will let you know.


GS: How do you think your fabulousness affects your experience of being/interacting in the world?

DB: Well.... it is rare when someone will say no to my face. At the airport they never ask me to take off my hat.  I think of my hats as hair and so they see them that way as well. Besides, I travel so much they know me by name.


GS: How does it feel to be objectified?

DB: I never think of it because I am too busy just being. If someone is staring I rarely notice, and if I do, I love to say hi, and find out what is on their mind.


Bio:
Drew Bird’s first exposure to the theatre was through her grandmother who would pack her up and take her to see her parents perform in high school musicals. Later, Drew studied theatre at the University of Wisconsin, where she formed her first theatre group, performing at small theaters throughout Wisconsin.

In NYC, Drew started to film her own shorts, including Pillar Saints and The Janitor. She applied to The American Film institute, got in, and relocated to Los Angeles.  She now lives in Tepoztlan , Mexico. Her goal currently is to direct her first feature.  You can enter Drew’s Hatmosphere at http://www.drewbird.com/.

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Thursday, September 1, 2011

WHY YOU SHOULD CONSIDER DONATING TO GAGA STIGMATA

"I will never waste your damned time or your money."
-Lady Gaga


Gaga Stigmata is entering a time when, in the midst of juggling multiple jobs to pay the rent, writing our dissertations, making performance art and poems, falling in love, and living life, we will be writing and organizing the Gaga Stigmata book. We will be doing this for no pay, in addition to running the journal for no pay, all the while continuing to provide you with immediate, in-depth analyses of Gaga's latest videos and performances, such as our recent series on Gaga's "You&I" video, and her forthcoming VMA performance. Remember our exciting roundtable discussion about the meat dress last year?

Did I mention we are falling in love with Gaga all over again as we work on this book?

We've also been expanding the site, bringing exciting new writers and artists for our Haus of Stigmata team, and Samantha Cohen as our fantastic and tireless new Creative Editor. None of our writers are paid at this time, and Meghan and I have worked countless hours on the site for free since its inception. Our journal will be featured in Yale's The American Scholar Magazine this fall, and recently Meghan and I were interviewed for Spex, a German pop culture magazine. We offered you the full-text of the interview, translated, here on Gaga Stigmata. I worked on our co-written answers to the Spex interview from my English 100 classroom in Pasadena, while my students took an in-class exam, as that was literally the only time I had free that week to do it.

As we continue to work hard to be a part of the cultural evolution for art, criticism, and pop culture that both Gaga Stigmata and Gaga herself stand for, would you please consider donating to the site that moves at the speed of pop? It takes a lot of time and energy to move at this speed - we need your help to be able to continue the revolution.


Thank you,

Kate Durbin
Founding Editor, Gaga Stigmata

Friday, August 26, 2011

On Plastic: The Endless Garment

By Laurence Ross

The following is the seventh piece in our series on Lady Gaga’s “Yoü and I.” For previous analyses, click here.

Imagine (if possible) a woman dressed in an endless garment, one that is woven of everything the magazine of Fashion says, for this garment without end is proffered through a text which is itself unending … This endless garment has a double dimension: on the one hand, it grows deeper through the different systems which make up its utterance; on the other hand, it extends itself, like all discourse, along the chain of words.
– Roland Barthes, The Fashion System

It’s not meant to be an answer … it’s meant to be a perfuse number of questions.
– Lady Gaga

Despite the fact that Jonas Åkerlund did not direct “Yoü and I,” the video seems like the third chapter in a continuing narrative that the Åkerlund-produced videos “Paparazzi” and “Telephone” began. There is Lady Gaga’s glamour-infused romance (the result of which is death), Lady Gaga’s release from jail (the result of which is death), and then Lady Gaga’s escape to/return to Nebraska (the result of which is death). Yes, there is a repeated (rebirthed) theme, but there is also a (funereal) procession, a narrative extension on the discourse. Gaga leaves one man for another, moves from one prison to another, transitions from one state to the next. Gaga is continually killing one version of herself so that the next may be born, which implies two paradoxical sides of Gaga: one that wishes to live and one that wishes to die. “Yoü and I” simultaneously exhibits the separation (Lady Gaga and Jo Calderone) and the synthesis (Yüyi) of these two (seemingly) opposing sides of Gaga’s self. There is the Gaga who wants to be with the lover, submissive and secluded in the Nebraska barn, and the Gaga who wants to be the spectacle, the pop star, the one with agency.

I’ll Follow You Until You Love Me:

Lady Gaga stalks in her stilettos and her Chanel pants past the cornstalks. She stalks toward the one she loves, the one she had left. (“It’s been two years since I let you go.”) She is adorned in funeral garb that echoes her final outfit in “Telephone.” (A video at the end of which she says, “Now let’s go far, far away from here.”) She drops a dark flower to the dirt, because a flower, in the strictest sense, is not what she is offering. (Though, as I have suggested before, there is a Steinian aspect to Gaga’s project/narrative: “Rose is a rose is a rose is a rose.”)


When Gaga arrives in Nebraska, she still seems dressed for the part of the spectacle. Her Chanel and her stilettos stand in stark contrast to her rural surroundings. She is not, however, dressed in the makeshift, more avant-garde attire of the previous two videos. In comparison to fashion adorned with grotesque ruffles and Mickey Mouse print or fashion constructed from caution tape and flags, Chanel is quite tame. As Barthes points out in The Language of Fashion, “There is however a price to pay for the Chanel style: a certain forgetting of the body which we would say takes refuge, is absorbed in the social ‘distinction’ of clothing” (108). In wearing Chanel, the figure (the spectacle) of Gaga becomes less prominent. Gaga’s choice of fashion – away from the makeshift and toward the readymade – brings Gaga one stilettoed-step closer to the generic available to us all.

In the opening scene, Lady Gaga is also once again portrayed as part cyborg, with her exposed mechanic arm and a metal chin above a (heavy) metal voice box. Gaga has played the cyborg before, in her gold-plated attire of “Paparazzi” and with her robotic stutterings – both vocal and physical – in “Telephone,” though in those lavish and urban settings, she is clearly meant to be the centerpiece of those theaters. When Gaga arrives in Nebraska, however, she arrives alone.


Just as there is a price to pay for Chanel, there is a price to pay for Nebraska. A price that Gaga now seems willing to pay. (“But this photo of us, it don’t have a price.”) No backup dancers, no entourage, no spectators. Gaga, as spectacle, as pop star, is already fading away. (“I’ll be a girl backstage at your show.”) Even in the video’s opening shot, she is a blur, a wisp, a haze. In entering Nebraska, in pursuing her lover in Nebraska, Gaga ceases to pursue the stage. The flashing cameras and screaming crowds are replaced by the naked sun and the whistling wind.

We’re Plastic But We Still Have Fun:

In “Yoü and I,” Gaga is ready to give up the spectacle of herself. As Gaga uses her one arm to forcibly raise the other (opening her arms to be embraced?), she sings, “I’d give anything again to be your baby doll.” A doll to be played with, manipulated, and dressed up like any number of plastic toys, a doll to be experimented with. And as Barthes writes in his essay on plastic, “Despite having names of Greek shepherds (Polystyrene, Polyvinyl, Polyethylene), plastic … is in essence the stuff of alchemy” (Plastic 97). Gaga, in the video, seems initially torn by the idea of the doll, even as she sings of her desire to become one. Gaga struggles with the notion of the doll just as Gaga both embraces and rejects the actual doll she is offered by the menacing ice-cream truck driver.


But it is once inside the barn that the real transformations begin. Gaga transfers her agency as a performer to the lover: Gaga becomes the one performed upon. The lover sprays and injects (“Silicone, saline, poison, inject me.”) The first redesign turns Gaga into a being that resembles a yellow canary, a songbird/showbird/jailbird bound and retrained by her captor/curator/lover. “Fashion (as we conceive it today) rests on a violent sensation of time. Every year fashion destroys that which it has just been admiring, it adores that which it is about to destroy” (Language of Fashion 106). Gaga-as-canary is caged, pinned down, in the process of being domesticated. (The harness, the hairpin glasses.) The domesticated canary is the canary that needs to be bred, that needs to be engineered by an engineer.


The triangular shape of the shoulder pads the lover engineers recalls the memory of yet another jail suit – the black-and-white striped ensemble Gaga wears at the beginning of “Telephone” as she is placed behind bars. And the long collar constricting her neck recalls yet another constriction – the neck brace Gaga wears in “Paparazzi” after falling from the balcony. Here, in the laboratory of the lover, Gaga is not the creator, but the created; she is not the visionary, but the vision; she is not the artist, but the art.


In the process of change, of becoming domesticated, Gaga becomes less and less human. In a way, less and less alive. (“Dress me, I’m your mannequin.”) The dark-haired intermediary figure Gaga becomes between her canary form and Yüyi is the most lifeless of the three, and, in a way, the most artificial. “At the sight of each terminal form … the mind does not cease from considering the original matter as an enigma. This is because the quick-change artistry of plastic is absolute: it can become buckets as well as jewels” (Plastic 97). Her movements in this intermediary form, despite the absence of any visible cybernetics, are quite mechanical, her eyes often vapid. She seems, in her floral-coated attire, as severed from life as the flower Lady Gaga drops to the dirt in the beginning of the video. There is nothing left here of the pop star, the spectacle as agent. (“So put your dreams up for Nebraska.”) Nearly all of her human skin is masked, her legs now sheathed in boots and stockings that foreshadow the mermaid’s tail.

Gaga’s final transformation into Yüyi, however, presents us with an unexpected shift. Yes, on the one hand she is literally legless, immobilized, contained within a large bucket, and reliant on the lover to breathe, which is perhaps the epitome of a lack of agency. But on the other hand, Lady Gaga has transformed into a mermaid, a fairytale figure of myth. Once one is in the world of Faerie, the rules of our world, the “real” world, cease to exist.

Gaga may no longer be human and her breasts may now resemble plastic more than flesh, but there is a freedom granted by this transformation. “And as the movement here is almost infinite, transforming the original crystals into a multitude of more and more startling objects, plastic is, all told, a spectacle to be deciphered: the very spectacle of its end-products” (Plastic 97). By muting the initial spectacle of herself and allowing herself to be molded, Gaga gains a mutability that allows her to become the spectacle once again. Once one enters the world of Faerie, one can become anything.

We Are the Crowd:

In comparison to Yüyi who stands out (without legs) as spectacle, the Gaga who dances in the barn is merely one of a larger crowd. The Gaga performing choreography, while perhaps striving for spectacle, ultimately fails. Barthes, in his essay on the striptease, writes, “The dance, consisting of ritual gestures which have been seen a thousand times, acts on movements as a cosmetic, it hides nudity, and smothers the spectacle under a glaze of superfluous yet essential gestures” (Striptease 85-86). The aura of the striptease in these scenes is first generated by the costumes in which Gaga and the rest of the dancers perform (clad in bondage straps and Gaga with cuffs dangling from her hips) and is solidified by the ritual gesture of pole dancing.


Gaga is multiplied in these dance scenes by the rest of the dancers who replicate all of her movements and serve to distract the spectator from Gaga herself. (This distraction stands in direct opposition to “The Edge of Glory” video, in which the stage was Gaga’s and Gaga’s alone.) The camera angles in these dance sequences do not follow and focus on Gaga in the ways we would expect. At one point the camera abruptly tilts and Gaga is out of the frame, the focus instead on the dancers above her head. Gaga may be wearing her aquamarine wig in these dance scenes, but these are the scenes in “Yoü and I” in which Gaga as spectacle is the most obscured, the most diffuse, and the most generic.


Gaga does eventually lose all of her clothing, though it is not on the dance floor. By the time Gaga becomes Yüyi, she is not wearing any garment at all. Or, perhaps, she has (for the moment) become the garment, the accessory to the lover. There is a scene where the lover and Yüyi appear to be having sex, though whether or not they are actually having sex is questionable. (At least sex in the heteronormative, penetrative sense of the act.) The very fact that Gaga is decidedly not human in this form raises the question, is such sex even physically possible? “Feathers, furs and gloves go on pervading the woman with their magical virtue even once removed, and give her something like the enveloping memory of a luxurious shell … the nakedness which follows remains itself unreal, smooth and enclosed like a beautiful slippery object, withdrawn by its very extravagance from human use” (Striptease 85). It is also feasible that at the end of “Yoü and I,” the lover no longer desires sex in the traditional sense. He is no longer naked, but wears rain boots (adapting to her circumstance) and shorts. He is no longer standing above or hovering over her, but curled almost in the fetal position at her side. The scene shifts from one that is overtly pornographic in its intention to one that is much more tame. In this scene, one in which both parties appear to be content, it seems compromises have been made on the behalf of each. Gaga as Yüyi not only regains herself as spectacle, she regains her agency in the relationship. The lover still holds Yüyi at the end of the video, though this hold is no longer a restraining one. The hold is now one of mutual embrace, as Yüyi is also holding him.


This scene of the mutual embrace represents the ultimate synthesis of the two disparate yet co-existing sides of Gaga – the Gaga the lover and Gaga the spectacle. In her song “Fashion,” Gaga sings: “You are who you wear, it’s true.” And if this statement is indeed a truth, then Gaga is her truest self in this scene as Yüyi. As Yüyi, Gaga is wearing nothing (and no one) but herself.

Yellow Dance and We Turn:

There is one more Gaga presented in the video who is arguably the most lifeless – the Gaga in the wedding dress. This Gaga wears the pallid face of a dead woman, her cheeks not rouged but drown in blue. In the context of the spectacle, death is, perhaps, our final show. There is our viewing, and, if we are lucky, the ray of sun(spot)light that pierces the forest canopy to shine on our glass coffin. There is our final application of make-up, our final moment on the stage before we are born forever out of sight by our pallbearers. The Gaga in the wedding dress, the most traditionally domesticated vision of Gaga we are given, is presented as a symbol of death: the corpse. But this Gaga-as-corpse is animate, not lifeless. One life (New York) is given up for another (Nebraska). Though she is filmed in the final scene with a ghostly transparency, the expression she wears on her face seems not so grave. These scenes seem more like a dream than a reality, and in the final scene, the dream (the wedding dress) overlaps the reality (the Nebraska barn). One dream (the pop star) is given up for another (the lover). And if we are merely (and perhaps endlessly) swapping dream for dream, dress for dress, does it matter which we choose?


Barthes concludes his essay on plastic with this thought: “The hierarchy of substances is abolished: a single one replaces them all: the whole world can be plasticized, and even life itself since, we are told, they are beginning to make plastic aortas” (Plastic 99). Lady Gaga, in placing herself in the generic, domesticated role of the bride, shows that whether she chooses to be the pop star or the lover (or anything else for that matter), she can remain our spectacle. As Yüyi, embodying the conflicting sides of herself, Gaga shows that it is possible for us to have our frosted cake and eat it too. That it is possible for domesticity and agency to co-exist. That Lady Gaga can be (and is) both the artist and the art. And that, in a plastic world, if Lady Gaga can become our spectacle, we have the capacity of spectacle as well.

Bibliography:

Åkerlund Jonas, Dir., Telephone. Perf. Lady Gaga. 2010. Film.

Åkerlund Jonas, Dir., Paparazzi. Perf. Lady Gaga. 2009. Film.

Barthes, Roland. “The Fashion System.” Trans. Matthew Ward. London: The Trinity Press, 1985. Print.

Barthes, Roland. “The Language of Fashion.” Trans. Andy Stafford. Oxford: Berg, 2006. Print.

Barthes, Roland. “Mythologies.” Trans. Annette Lavers. New York: Farrar, Straus, and Giroux, 1995. Print.

Formichetti, Nicola. “Yoü And I / LADY GAGA / FASHION CREDITS!!!!!.” NICOLA FORMICHETTI’S BLOG!!. 16 Aug. 2011. Web.

Lady Gaga. “Dance in the Dark.” The Fame Monster. Interscope Records, 2009. CD.

Lady Gaga. “Fashion.” Confessions of a Shopaholic. Hollywood Records, 2009. CD.

Lady Gaga. Interview by Sway. MTV. 18 Aug. 2011. Television.

Stein, Gertrude. Geography and Plays. Boston: Four Seas, 1922. Print.

Yoü and I. Dir. Haus of Gaga and Lady Gaga. Perf. Lady Gaga. 2011. Film.

Writer Bio:
Laurence Ross holds an MFA in Creative Writing from the University of Alabama. He lives, writes, and teaches in Tuscaloosa, AL. His essays have appeared in Brevity, Mason’s Road, Bluestem, and elsewhere. He has recently completed a novel, Also, I’m Dying, in which characters deliver performances of crisis, education, anarchy, vanity, husband, wife, child, and alcoholism, among other things.

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